Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes
Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes
Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional
Boetra has been associated with HT Media since 2005. Benoy Roychowdhury, Executive Director, HT Media has confirmed the news to exchange4media
Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same
Arpit Mankar, Programming Head & Sunil Punjabi, Business Head, AXN say that while time spent on English entertainment channels has increased, the reach has dropped
The channel's positioning and placement has suffered in the past few weeks due to the ongoing dispute between One Alliance and the two major MSOs - DEN and Hathway
Boetra has been associated with HT Media since 2005. Benoy Roychowdhury, Executive Director, HT Media has confirmed the news to exchange4media
The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest
With the growing importance of data today in business, this division of Mindshare shall partner with clients at GroupM to help them make informed decisions based on insights
Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella
Sudhakaran joins in from Ogilvy, Bangalore. He has around 20 years of experience and has worked across agencies such as Grey Worldwide, Mudra, Draftfcb & O&M
As per TAM Media data for Week 48 of 2013 (November 24-30, 2013), all major general entertainment channels, barring Zee TV, saw a decline in gross viewership
You still see resentment among some TV news channels that the internet has come and wrecked their business model. Print in some parts of Europe and America is having a very tough time coming to terms with the internet. Mobile consumption has seen a rapid uptake, however, advertising monies have been quite slow to move to mobile.