One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar
Issues such as high carriage fees, disputes with LCOs, MSOs & DTH players, and the unorganised market at the grassroot level continue to be the bone of contention for all stakeholders
While some b'casters consider the order as an economical relief, there are others who feel it will be incorrect to think there will be financial gains, speedy justice is what all are looking for
Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar
The company & its distribution are well positioned to take advantage of the conventionally strong Q4 & production is being ramped up to meet this demand, says the GM, Mktg - Scooter, TVS Motor Company
The ad highlights how identical behaviour of men and women at workplace earns different labels and aims at breaking down the gender stereotypes
One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar
By taking a 30% stake in Richard Attias & Associates, WPP forms a powerful partnership with one of the world's most influential strategic consultants
Ogilvy India awarded 35 winners at its inaugural Envies awards in Mumbai yesterday across categories such as Film, Radio, Outdoor, Digital, Design, and Print
RB has appointed the Aegis, Havas, Publicis & IPG networks as its global media agency partners. In India, IPG Mediabrands has been appointed the company’s media partner
Carat Fresh Rural, the rural division of Carat Fresh Integrated, will provide comprehensive rural marketing and communication solutions to clients
In an interim order in the case, the High Court has asked TRAI not to take any coercive action against the b’casters for not following the 12-minute mandated ad cap