Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
Confusion & chaos in the b'casting space has pushed advertisers to cut spends in the medium. Budgets for print & radio also have been slashed. Digital & outdoor emerge as winners
"This award is testament to GroupM India's strategic approach to building the business that has resulted in a strong leadership position in this market," says CVL Srinivas, CEO, GroupM South Asia, reacting to the win
This marks Coca-Cola India's 29th consecutive quarter of growth, 19 of which are in double digits. The beverage company has also garnered 6% volume growth in India
Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand
With a new look & brand philosophy, 'Stay Amazed', the channel's rebranding exercise is aimed at strengthening its content & becoming more relevant to a younger audience
Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...
The Mktg Dir, India & SA, Visa shares that convenience, security & accessibility are factors enabling the trend. He also spoke about banks facilitating economic empowerment of women in Tier II & III cities, along with rural India
This can be seen as a move to gain more control over the company or getting new equity financing partners on board in wake of differences of opinion with current ones
Advertisers have been myopic about Tamil Nadu & don't look beyond ratings. There is enough money in the South and enough brands, says the CEO of Fourth Dimension
Gers will oversee SMG's content capability spanning 22 markets around the world, including digital mktg strategies, core partnership models & development of brand programming
Deepak Sasikumar and Raunaq Sikka, the Co-founders of digital creative hot shop, The Hungry Fish, will lead the digital projects for Maxus in Mumbai
HMSI has appointed Dentsu Digital to develop a complete digital ecosystem for the brand. For Top Ramen, the mandate is to find a digital expression to the instant noodles brand's offline campaign