Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
With Q3 AdEx in print slated to go up, innovations in print gain significance as various publications see them not just benefitting brands, but also improving circulation & readership
The ad brings a light-hearted twist to the age-old conversation between a boy and a girl. The entertaining storyline & excellent casting will urge youngsters to relook at the scooter category
Companies should embrace change, be courageous, flexible and have clear vision about the distant future in order to sail through tough times, said the Hero MotoCorp MD
While the current economic slowdown has customers tightening their purse strings, the MD & CEO of Vodafone India lists out six rules for companies to find new pockets of growth
Change needs to come from brands as brands have bond, trust & potential for social mission. Every company is as strong as its weakest brand, says the Global CEO of Unilever
Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai
Mishra, who is currently Executive Creative Director - Projects, will now have the additional responsibility of overseeing all the creative work churned out of Mumbai as its Creative Head
Prior to GroupM, Prasad was heading the social media practice at Myntra.com. In his new role, he will report to Karthik Nagarajan, National Head for Social Media, GroupM
The Director of Tata Sons says that with India being a complex & cosmopolitan country, Indians are wired for VUCA. Moreover, Indians are far more intuitive & likely to succeed than others
Optimisation of cost, sustaining strategic investments, stakeholder involvement, and relying on innovation are the four key approaches to counter the VUCA times, according to the Cadbury India MD
The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India
The agencies will focus on raising Fujitsu’s brand profile globally by creating a multi-channel campaign to work in various key markets