With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be
Infectious has been entrusted with branding, identity, packaging and communication for the pest repellant brand
With its 'play longer' proposition, the condom brand’s ad seamlessly communicates the 'pleasure for him' and 'pleasure for her' promise
Zee TV has toppled Star Plus, claiming the number one position in Week 43. Sony TV, on the other hand, continues to see decline in viewership, coming sixth
B’casters are facing many challenges; it is up to advertisers & agencies to join hands with them to find answers, says the ED, Home & Personal Care, Hindustan Unilever
The agenda for the 2014 edition of the Festival will focus on four core pillars - content, technology, business innovation and future world
Q2 FY14 was on expected lines, except that the net profit was again reduced by further depreciation in the Rupee, says Mahendra Mohan Gupta, CMD, Jagran Prakashan
The monthly publication will have a cover price of Rs 75 and an initial print run of 35,000 copies in 17 cities
Mohsin and Parab join as VP & Senior Creative Directors in Contract's Mumbai office. The duo moves from DDB Mudra Delhi, where they were Creative Heads and ECD
TDSAT, which was slated to hear the petition filed by NBA & some other major broadcasters against the 10+2 ad cap yesterday, has shifted the date of hearing to November 11
Clients expect the team to concentrate on their job, which is to sell more products. If you want your agency to be interested in your sales, you have to pay your agency to be interested in the sales, which is why with Tata Motors we get paid commensurate with how many sales they get. We follow the pay-for-performance model, linking compensation directly to client growth. It’s a simple rule that we follow and I think this is how the clients should behave. The client should not pay by commission or fees, but they should pay by sales.