My FM is taking its listeners on a pilgrimage to the eight temples in Maharashtra that house eight distinct idols of Ganesha in a pre-ascertained sequence
Chakravarty will report to Sunder Hemrajani, MD, Times OOH. His last assignment was with PepsiCo, where he was Executive Director - Sales & Beverages pan India
Ogilvy, Ramesh Deo Productions, Taproot, BBDO and DDB Mudra were among the other agencies that made India proud at Spikes Asia 2013
The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium
Be it 'Mahabharat' on Star Plus, 'Kehta Hai Dil Jee Le Zara' & 'KBC 7' on Sony or 'Yeh Hai Aashiqui' on Bindass - channels are using customised creatives & innovation for OOH blitz
We are still fairly unregulated as an 'industry', and that is one major factor which is hampering growth & investment in the business, says Vijay Cavale, Director, Brand Connect Communications
Measures such as cost rationalisation, cutting down on the number of pages & increasing cover prices to tackle the impact of slowdown & rise in newsprint costs are being taken
During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry
The COO of B.A.G. Network has quit the organisation after a stint of two years. His next destination in not known
In addition to TV & digital, the mobile brand will lay big focus on retail experience to market latest offerings Samsung Galaxy Note 3 & Galaxy Gear. This is because 'seeing is believing', says Country Head Vineet Taneja
As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%
The entire digital and social ecosystem must be viewed as a two-faced sword by today’s marketing fraternity. The perpetual infiltration of digital marketing has for one, raised the visibility, awareness and (hopefully) the desirable quotient of brands amongst the consumers, especially the prospective breed. This can influence a higher top-of-mind recall of this demographic, thereby directly enhancing the likelihood of product trial.