Brand is a dynamic entity, which lives what it says, evolves from where it is, understands from its customers & how people perceive the brand, says Brandlogist’s Saurabh Parmar
Kumar will be responsible for driving the sales and marketing initiatives, strategy planning, and spearheading the channel's teams pan India
Kumar will be responsible for driving the sales and marketing initiatives, strategy planning, and spearheading the channel's teams pan India
Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust
To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV
Sun TV filed an appeal on September 25 seeking exemption from implementing the 10+2 ad cap on Oct 1. The Tribunal is yet to fix a hearing date on the appeal
Adherence of ad cap from Oct 1 looks bleak because the economic scenario & timing do not support it. Differences among b'casters & recent stay orders from TDSAT have only added to the chaos
Any b'caster seen violating the diktat will be brought to the notice of the Chief Metropolitan Magistrate, said a senior TRAI official, adding that this is in accordance with the regulation
The monitoring, being carried out in collaboration with Ipsos-Media CT, covers 200 screens across eight cities, which contribute approximately 70% to the cinema AdEx in a given week
The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency
Prior to this, Bansal was Head of New Business Development at Omnicom Media Group. Along with Bansal's appointment, PHD has also set up independent offices in Mumbai & the NCR
The TDSAT verbal order comes in response to a petition filed by a leading music broadcaster. Following this, TRAI will not take any action against Mastiii, 9XM, MTunes & B4U channels
Star Plus' Mahabharata opened grandly, driving viewership for the channel; while Crime Patrol worked in Sony's favour, pulling it up to the fourth position
Based out of Lenovo's headquarters in Bangalore, Choudhuri will spearhead the role across the three key segments - Consumer, Relationship (enterprise) and SMB
ISA has taken a serious view of the proposal of some IBF members to impose an ad cap self-regulation and, thereby, ration inventory available to ISA members on the channels of these IBF members
With the acquisition of ACS, we now offer a full range of business process and IT outsourcing services. Services now account for more than 55 per cent of our revenues globally. This is Xerox’s transition and transformation to the back-office market leader. In India, it is a combination of document management services, innovative technology products and channel businesses that are driving growth and profitability for Xerox.