At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands
Srikanth P Srinivas joins as Senior VP, Public Affairs, responsible for policy research, programme development & strategic communications. This is in keeping with the firm's efforts to beef up its public affairs practice
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Bharat Patel, Former Chairman, P&G Hygiene and Health and Former Chairman - ISA, and Jury Chairperson, Golden Mike Awards 2014, talks about the importance of creativity and innovation in radio advertising
According to the Editor-in-Chief of Times Now, television news is going to explode if you get it right; if you do it right, it is going to be the biggest sector of television in India
Kantar believes that the crossholding clause only serves to restrict competition. It states that TV ratings are best left to self-regulation & industry oversight rather than Govt policy
The IBF, AAAI & ISA are working closely to carve out a solution & avoid a possible ratings blackout. Sources indicate that TAM will also be involved in these negotiations "when the time is right"
It has been more than a year since Starbucks set up shop in the country and the coffee chain has been extensively using digital media & social networks to cement its place among coffee-lovers
Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year
The brand has launched its first TV commercial, conceptualised by JWT India, that showcases the chemistry between strangers and the idea of being seduced by a great fragrance
As part of the deal, Star Sports has acquired global media rights for all territories, excluding Argentina, and will produce & distribute all international properties to over 200 countries