In a year when print was struggling, we saw growth that was exponentially higher than industry average from FMCGs & traditionally non-print clientele, says SMM's Narendra Kumar Alambara
Dentsu Digital is awarded with the digital duties of Gatsby, as a part of Mandom India. A great win indeed! They aim on to create engagement via social media. Read more.
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
As per ratings data sourced from TAM subscribers for the HSM market on the counting day of the recently concluded Assembly polls ABP News had a channel share of 3.4% & Aaj Tak's channel share was 3.25%
In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year
Anand had put in his papers as Managing Director, Disney UTV Media Networks in December 2013
In a year when print was struggling, we saw growth that was exponentially higher than industry average from FMCGs & traditionally non-print clientele, says SMM's Narendra Kumar Alambara
The win comes on the back of a multi-agency pitch process. The mandate is to create an overall online presence for the brand, with a strong focus on creating engagement via social media
The Executive Chairman & CEO, India & President, South Asia, McCann Worldgroup talks about the year gone by & how the agency is geared for a tough & cautious 2014
You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers
Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues
To win, you need to focus on the downstream. Increasingly, you will find that is where the majority of the competitive action (between brands) occurs. It is also here that there are so many neglected opportunities for differentiation.
Marketers must understand the requirement clearly, the reach of radio in a particular geography, detailed research about prospective home buyers, their travelling habits, and prime-time in a particular vicinity. We believe all these details need to be factored in when designing a campaign in order to ensure that the RoI is maximised.