The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25. This is for the first time that Star Life OK will be showing live cricket in the UK & Europe
The team features renowned Indian golfing professional Jyoti Randhawa, among others. The tournament gets underway in Mumbai from today
The win comes on the back of a multi-agency pitch. Creativeland will craft a fresh brand & digital strategy for Mercedes-Benz in conjunction with the team at the automobile major
With diverse options for content consumption, multi-screening is the future trend as is narrowcasting, as opposed to broadcasting, say industry experts
While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers
Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment
While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI with regard to the quantum & need of FDI in ratings agencies
Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate
Receiving the Bharat Ratna has catapulted Sachin Tendulkar into an altogether different level, where every move of this most adulated of cricketers is scrutinised even more, says exchange4media's Annurag Batra
The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Communications
As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it reaches 945 million active users
In a statement issued on Feb 14, Hover said that "negotiations with Nissan are ongoing at this stage and it is premature to say any agreement regarding termination has occurred"
The two-day Congress will witness industry experts discussing on topics ranging from producing quality content & monetising digital to the power of regional magazines, licensing in a multi-platform world & more
Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marketing gimmick work?