The 'Unmetro' conference brought together industry experts, mktg professionals, entrepreneurs & various stakeholders to ideate, develop and debate on the potential of markets beyond the metros
Brain Hunt is a nation-wide initiative of the Bhaskar Champs Club & Dainik Bhaskar Group to stimulate the imagination of young minds to a new high of constructive thinking
AdFest has announceed that Yang Yeo, China Chairman & North Asia ECD at JWT Shanghai, is joining next year's festival as Jury President, Press Lotus
Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category
The sudden advent of the Chairman & CEO of Publicis Groupe has the industry buzzing with speculations regarding new digital acquisitions, Madison's sale, & Law & Kenneth joining hands with Saatchi & Saatchi
In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...
Deciphering the digital native, Narayanan Madhavan, Senior Editor & Tech Columnist, HT lists trends like variety on steroids, identity unbundling & digital convergence, which marketers need to watch out for
Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category
The streaming & download music service will allow subscribers to gain access to music and music videos through a dedicated WAP site or the Vodafone Music app
Industry experts feel that 'cool' has nothing to do with functionality, but is totally based on emotions and is something that cannot be manufactured
Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts
The third edition of Festival of Media Asia Pacific will be held from March 16-18, 2014 in Singapore and will bring together media owners, agencies & brands from across 22 countries in Asia
While industry insiders confirm the agency that has been awarded the much coveted Samsung account; will the company formally announce its new media partnership today?