When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia
Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts
The campaign features a 360-degree multimedia integration of TV commercial, radio, cinema, print, innovative outdoor, events, promotions and digital platforms
The hyper market chain has rolled out 52 TVCs, conceptualised by DDB Mudra Group, one for each week of the year, highlighting how Big Bazaar products make India more beautiful
Jury members for Titanium & Integrated, Press, Outdoor, Radio and Film Craft have been named. Prasoon Joshi is Jury President, Titanium & Integrated Lions. Malvika Mehra, Tista Sen, Tapas Sen & Abhijit Chaudhuri are the jury members from India
We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic
Season 2 of the iconic show has been well received & Star Plus expects that it will serve the purpose it has been launched for. Meanwhile, marketers expect the build-up to eventually happen, given the show's popularity
According to industry experts, with time, content over various platforms will serve customised needs of the audiences, hence, broadcasters need to be prepared for a new set of changes
There is some further respite for broadcasters as the HC has fixed the next date for hearing in the 10+2 ad cap case on May 6. In its Dec 2013 hearing, the HC had given temporary relief of around three months to broadcasters
The Aamir Khan-hosted show helped boost Star Plus' viewership to 717 million TVTs in Week 10. On the other hand, Sony TV slipped back to the No. 6 position