Arnab Mitra
guestcolumn@exchange4media.com
@Arnab Mitra
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Guest Column: Branded content must be 'discoverable', not forced upon consumers
When executed well, creating branded video content that's not just a TV ad helps to establish a more authentic relationship with consumers through sight, sound and motion, says Arnab Mitra, Co-founder & MD, LIQVD Asia
Guest Column: There is nothing called digital media
“By referencing changes around us as social, digital or new-age media, we limit the perspective & reach of our ideas,” says Arnab Mitra of LIQVD ASIA