As Complan completes 50 years in India, the health drink brand has unveiled its new-look packaging & messaging 'Taakat Ka Naya Plan - Naya Complan', along with roping in Big B as brand ambassador
Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online
The Businessworld Indian Multiplex Awards is a pioneering initiative to honour the rapidly expanding industry & cinema exhibition players who have revolutionised the movie business in India
Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts
The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment
The FM player calls its decision to hike the ad rates as price correction, given the network strength and more recently, the network's performance - both in metros & emerging markets
The public broadcaster has been allocated grants-in-aid of Rs 2,331.58 crore; the total plan outlay for broadcasting is Rs 641.58 crore
The 14-member Jury panel will be chaired by Karan Bajwa, MD, Microsoft. The Awards, to be held on March 20, will recognise exceptional work in OOH advertising and digital signage
Social Wavelength won the Raymond account on the back of a multi-agency pitch. The agency will help the brand in effective consumer engagement on digital platforms
The Goafest Committee yesterday announced the dates for Goafest 2014 as May 29- 31; as well as changes in the judging process
Agrawal will manage and oversee CNN's multi-platform newsgathering operations from India with effect from April 1, 2014
King to oversee strategic operations, new business and key clients for SMG India and SMG Convonix