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Mumbai-based agency Origin Beanstalk has bagged the creative duties of Time Out magazine and Mad Over Donuts retail outlet chain.

Tasneem Limbdiwala Aug 17, 2011 8:48 AM

MAA Communications has recently bagged four new businesses – Coconut Development Board, Maini Group, Baker’s Foods and Indotel Hospitality Service Pvt Ltd.

Tasneem Limbdiwala Aug 3, 2011 4:30 PM

K Sriram, VP- Corporate Strategy at Mirc Electronic, the makers of Onida and IGO range of products, has put in his papers. Though Sriram refused to divulge his next destination, he said that it would be out of the durables category.

Tasneem Limbdiwala Aug 2, 2011 8:46 AM

Close on the heels of winning the Aircel business, McCann Erickson Delhi has bagged the creative duties of ICI Dulux Paints. The win comes in a wake of a multi-agency pitch.

Tasneem Limbdiwala Aug 1, 2011 9:08 AM

According to sources, McCann Worldgroup has bagged the creative duties of telecom major Aircel following a multi-agency pitch. The other agencies in the fray for the business included incumbent agency Dentsu Communications, BBH, BBDO and DDB Mudra.

Tasneem Limbdiwala Jul 28, 2011 9:04 AM

Following a multi-agency pitch, it is learnt that Grey Worldwide has bagged the creative business of Belmonte, the economy menswear brand from S Kumars.

Tasneem Limbdiwala Jul 26, 2011 8:43 AM

While last week the country mourned the loss of lives in the three blasts in Mumbai, this week, an overnight online star Govind Tiwari brought some much needed amusement, muses Tasneem Limbdiwala.

Tasneem Limbdiwala Jul 23, 2011 8:45 AM

Harshad Sharma has quit Meridian Communications, Mumbai as Senior Creative Director. He has tied up with K&V Media to form an ATL agency, SK&V Communications. He will also serve on the board and as creative head of K&V Media.

Tasneem Limbdiwala Jul 13, 2011 8:44 AM

Following a multi-agency pitch, IDBI Group has retained Maxus India, its incumbent agency, for its mass media business. Meanwhile, Mudra Max has been appointed for the Group’s outdoor and digital media and BTL activities.

Tasneem Limbdiwala Jul 12, 2011 8:19 AM

Anish Daryani, who was Business Head at Everest Brand Solutions, is headed for an international assignment at Ogilvy Africa. He will be based out of Lagos in Nigeria.

Tasneem Limbdiwala Jul 11, 2011 8:30 AM

OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.

Tasneem Limbdiwala Jul 8, 2011 1:44 PM

NK Proteins Ltd, owner of Tirupati Oil brand, has appointed Ignite Mudra as its strategic branding partner. No formal pitch process preceded this win.

Tasneem Limbdiwala Jul 7, 2011 12:28 PM

Karishma Initiative has bagged the media mandate for Almond Board of California following a multi-agency pitch that had seen the participation of five agencies.

Tasneem Limbdiwala Jul 5, 2011 9:09 AM

Following a multi-agency pitch, Fortis Hospitals has decided to retain incumbent Grey India for its creative business.

Tasneem Limbdiwala Jul 4, 2011 9:16 AM

Post Taproot India working on the ICC World Cup campaign for Pepsi, the agency has now been officially appointed as the roster agency for PepsiCo’s beverage brands.

Tasneem Limbdiwala Jun 28, 2011 8:27 AM

It’s been Cannes Lion 2011 all the way throughout the week, and what better topic for a Reporter’s Diary than the most celebrated advertising festival, writes Tasneem Limbdiwala.

Tasneem Limbdiwala Jun 25, 2011 8:35 AM

Design Lions has brought much cheer to the Indian camp with Out of the Box bagging a Gold. Mudra Communications took home two Silvers and a Bronze, while TBWA\India scored a Silver Lion.

Tasneem Limbdiwala Jun 23, 2011 11:23 AM

India’s metal tally is steadily picking up at Cannes Lions 2011. McCann Worldgroup and Ogilvy India have both picked up Silvers in Press Lions, while Grey Worldwide India and Mudra Communications have bagged a Bronze Lion each.

Tasneem Limbdiwala Jun 23, 2011 9:19 AM

In Outdoor Lion, a total of 11 pieces of work, comprising five entries, have been shortlisted from India. BBDO India, Sorento Healthcare, Joshbro Communication, TapRoot India and McCann Worldgroup are the competing agencies in this category.

Tasneem Limbdiwala Jun 21, 2011 9:50 AM

It’s been over four years since Condé Nast entered India. In this short period, the group has created a multimedia platform reaching out to the affluent in India. In keeping with this, Conde Nast India has now launched a corporate campaign, titled ‘The Necessity of Luxury’.

Tasneem Limbdiwala Jun 20, 2011 9:05 AM

In Promo & Activation Lions, a total of seven entries have been shortlisted from India. BBDO India secures three entries and both Mudra Communication & Creativeland Asia have two entries each.

Tasneem Limbdiwala Jun 20, 2011 8:19 AM

Sikka Group, a real estate firm based in Delhi-NCR, has appointed Ignite Mudra to handle its creative mandate. The business is pegged in the region of Rs 15-20 crore.

Tasneem Limbdiwala Jun 17, 2011 8:33 AM

Six Inches Communication has rolled out a 12-city outdoor campaign, christened ‘Edgeperience’, for Kingston Technology, a US-based memory module company.

Tasneem Limbdiwala Jun 17, 2011 8:17 AM

The winners of the ninth annual Internationalist Awards for Innovation in Media have been announced. From India there were four entries that bagged the awards. They include Lintas Media Group, OMD India, Media Direction and Godrej Hershey.

Tasneem Limbdiwala Jun 16, 2011 8:40 AM

Close on the heels of bagging CavinKare’s Chik and Spinz hair colour brand, the agency has added two more businesses to its kitty -- Corelle Kitchenware and Piramal Realty.

Tasneem Limbdiwala Jun 15, 2011 8:44 AM

Following a multi-agency pitch, Small Industries Development Bank of India (SIDBI) has empanelled Rediffusion Y&R, Lowe Lintas, Network Advertising, AdFactors and Crayons.

Tasneem Limbdiwala Jun 14, 2011 8:41 AM

Recently CavinKare (CK) has been reshuffling its roaster of agencies for its various category brands...

Tasneem Limbdiwala Jun 13, 2011 7:58 AM

Following a multi-agency pitch, Lintas Media Group’s (LMG) Kolkata office has bagged Eveready Industries’ media mandate. The business is pegged upwards of Rs 20 crore.

Tasneem Limbdiwala Jun 10, 2011 12:19 PM

VivaKi initiates Sparkle, an eight week summer internship programme that brings bright minds specialising in marketing in some of India's management schools.

Tasneem Limbdiwala Jun 9, 2011 9:42 AM

The industry has been buzzing with rumours of Nissan Motors reviewing its creative business. Currently, the business is with TBWA\India.

Tasneem Limbdiwala Jun 9, 2011 9:34 AM

Following the global development of Research in Motion’s (RIM) popular handset brand BlackBerry brand appointing BBDO Worldwide to handle its worldwide creative responsibilities, BBDO India too has begun work on the business in India.

Tasneem Limbdiwala Jun 9, 2011 9:15 AM

 The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor. 

Tasneem Limbdiwala Jun 8, 2011 10:22 PM

JWT India has announced the exit of Rohit Ohri, who was heading the agency’s Delhi operations as Senior VP & Managing Partner. Ohri is headed to Dentsu India Group as Executive Chairman.

Tasneem Limbdiwala Jun 8, 2011 9:21 AM

In a strategic move to capture a significant share of the growing sports market, Zzebra Public Relations has launched Zzebra Sports, touted as the country’s first integrated sports communications firm.

Tasneem Limbdiwala Jun 8, 2011 8:30 AM

It is understood that Spice Mobile has decided on its media AOR and the account is headed to OMD India. The business’ spends is pegged in the region of Rs 100-125 crore. The pitch had seen the participation of some of the leading media agencies.

Tasneem Limbdiwala Jun 7, 2011 8:20 AM

Anil Kakar, who had quit IBD India in June 2010 as Executive Creative Director, has announced his own venture called ‘Gasoline’, which aims to be a ‘complete creative communications partner’.

Tasneem Limbdiwala Jun 6, 2011 9:05 AM

Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.

Tasneem Limbdiwala Jun 6, 2011 8:47 AM

May’s gone and June’s here, and with the change of months, monsoon is here! Refreshed by the summer showers, Tasneem Limbdiwala readies for the deluge of industry events…

Tasneem Limbdiwala Jun 4, 2011 8:18 AM

 May’s gone, June here and with the change of the month, monsoon is here! It’s time to wash away the heat and start a whole new season of monsoon with a shower of events. Tasneem Limbdiwala is all geared up!

Tasneem Limbdiwala Jun 3, 2011 1:39 PM

Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.

Tasneem Limbdiwala Jun 3, 2011 8:29 AM

Following a multiagency pitch, Mitsubishi India has appointed Euro RSCG as its creative partner. Euro will work on the entire portfolio of the brand in India.

Tasneem Limbdiwala Jun 1, 2011 8:48 AM

Almond Board of California is scouting for a media partner and the organisation is in talks with a few leading agencies. Sudarshan Mazumdar, National Programme Manager, Almond Board of California, has confirmed the pitch call.

Tasneem Limbdiwala Jun 1, 2011 8:48 AM

Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...

Tasneem Limbdiwala May 27, 2011 8:43 AM

RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.

Tasneem Limbdiwala May 25, 2011 8:37 AM

On his maiden visit to India, Stephen Rothman, Global Planning Head on Pampers, at Saatchi & Saatchi speaks about mobilising ideas that are relevant.

Tasneem Limbdiwala May 23, 2011 8:29 AM

Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co.

Tasneem Limbdiwala May 20, 2011 8:26 AM

Hindustan Motors-Mitsubishi has invited agencies to pitch for its creative business. The pitch is based out of Chennai. Contract Advertising is the incumbent agency.

Tasneem Limbdiwala May 19, 2011 9:20 AM

Mark Borao, Global Advisory leader, M&E of Ernst & Young speaks to exchange4media on the new trends in digital content and addresses the challenges of monetisation of content and distribution across multiple platforms.

Tasneem Limbdiwala May 12, 2011 10:10 AM

Laqshya OMI has initiated an election specific OOH campaign for Bengali channel Star Ananda for the Kolkata market.

Tasneem Limbdiwala May 11, 2011 9:42 AM

BBC TopGear, the motoring media brand owned by BBC Worldwide, has appointed Mudra West to handle its creative duties. No pitch process was involved and Mudra bagged the business on the basis of its credentials.

Tasneem Limbdiwala May 10, 2011 9:09 AM

The story of summer begins with holidays and Alphonsos. But for a professional, be it summers or winters, duty calls, muses Tasneem Limbdiwala...

Tasneem Limbdiwala May 7, 2011 8:50 AM

Mudra West has ended its financial year at a 30 per cent growth rate and had bagged eight new businesses in 2010 that added to its performance...

Tasneem Limbdiwala May 5, 2011 8:33 AM

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.

Tasneem Limbdiwala May 4, 2011 2:59 PM

After a two-year stint, Manjiri Kamat, General Manager for Mumbai and Bangalore operations at MEC India, has put in her papers. She is moving back to Malaysia.

Tasneem Limbdiwala May 3, 2011 8:51 AM

Following a multi-agency pitch, Videocon Group has appointed AMO Communications to handle the creative business for its Sansui and Kelvinator businesses.

Tasneem Limbdiwala Apr 29, 2011 9:05 AM

Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.

Tasneem Limbdiwala Apr 29, 2011 8:52 AM

Following his exit from Mediascope Publicitas as COO, Gourav Tandon has floated a full service OOH agency.

Tasneem Limbdiwala Apr 15, 2011 8:45 AM

CavinKare India is in the process of finalising a creative partner for its new fashion hair colour brand. Sources say the account is likely to land with Contract India.

Tasneem Limbdiwala Apr 14, 2011 8:26 AM

Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…

Tasneem Limbdiwala Apr 8, 2011 9:12 AM

Social media has been changing the way people communicate, and brands are now gradually learning to talk the social media language. An ASCI workshop at the GoaFest 2011 sought to find out ways in which brands were leveraging this emerging medium.

Tasneem Limbdiwala Apr 7, 2011 8:38 AM

Himanka Das, Vice President, Karishma Initiative, shares his viewpoints and his expectations from ASCI and AAAI joining hands for GoaFest 2011.

Tasneem Limbdiwala Apr 6, 2011 9:43 AM

GoaFest 2011 may officially begin on April 7, 2011, but the mood was already set at the Zuri White Sands resort in South Goa, when, on April 5, 2011 the special ‘hands-on’ event for young creatives, held in association with the Advertising Standards Council of India (ASCI), took off.

Tasneem Limbdiwala Apr 6, 2011 9:15 AM

As Indian brands realise their global ambitions, it has become important to understand the cost of going global and facing competition from international brands.

Tasneem Limbdiwala Apr 4, 2011 9:20 AM

Following a long-awaited pitch call, it is learnt that Zee Entertainment Enterprises Ltd has decided to retain incumbent agency Draftfcb Ulka its creative AOR.

Tasneem Limbdiwala Apr 4, 2011 9:09 AM

Every service is dependent on the promise that is deliverable, and if compared to international markets, an Indian customer has a unique mentality as compared to any developed market customer.

Tasneem Limbdiwala Apr 2, 2011 9:30 AM

Even as the entire nation is gearing up for the much anticipated WC Semi-Final showdown between India and Pakistan, India’s ad frat, too, is not immune to all the excitement and has taken elaborate steps to enjoy all the action. e4m finds out…

Tasneem Limbdiwala Mar 30, 2011 8:56 AM

Lowe Lintas has bagged the full service business for SpeakAsiaOnline, according to industry grapevine. Lintas Media Group will handle the media business.

Tasneem Limbdiwala Mar 30, 2011 8:43 AM

Following the long list of other media shortlists, GoaFest Committee has announced the shortlists for the Integrated Advertising, Ambient Media, Out of home, Design, Radio and Radio Craft categories.

Tasneem Limbdiwala Mar 29, 2011 9:39 AM

The GoaFest 2011 Committee has announced the shortlists for Interactive Digital, Film Single and Print Single categories of Creative Abbys.

Tasneem Limbdiwala Mar 28, 2011 5:02 PM

With summers around the corner, Tasneem Limbdiwala gives a peek into what is on the e4m cards...

Tasneem Limbdiwala Mar 26, 2011 7:26 AM

The investment community has always been a mixed bag when it comes to investing in the media and entertainment business. e4m speaks with some financial experts on investment opportunities in Indian media.

Tasneem Limbdiwala Mar 25, 2011 8:37 AM

Nisha Singhania, Executive Vice-President, Rediffusion Y&R, has put in her papers and is on her way to Saatchi & Saatchi India, where she will be heading the agency’s Mumbai Branch.

Tasneem Limbdiwala Mar 24, 2011 9:12 AM

Ackruti City, a company involved in real estate, is reportedly reviewing its creative business. As per industry grapevine, Scarecrow Communications is a forerunner for the business.

Tasneem Limbdiwala Mar 24, 2011 9:10 AM

It is learnt that Spice Group, a multi-faceted group with a telecom eco-system in India, is in the process of reviewing its media business. Platinum Media is the incumbent agency.

Tasneem Limbdiwala Mar 24, 2011 9:09 AM

PerceptH has appointed Sameer Aasht as its new VP, Planning Head. He will be based out of Mumbai.

Tasneem Limbdiwala Mar 23, 2011 9:11 AM

Nilesh Vaidya, Executive Creative Director and Mumbai Creative Head, Euro RSCG, has put in his papers. He is joining Network Advertising as Executive Director.

Tasneem Limbdiwala Mar 22, 2011 9:02 AM

The judging process for GoaFest 2011 has been set in motion with the announcement of the shortlisted entries for Media Abbys. This year, a total of 133 entries have been shortlisted, which is much higher than the 87 entries last year.

Tasneem Limbdiwala Mar 21, 2011 2:25 PM

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala Mar 21, 2011 8:54 AM

Following a multi-agency, BMB India (BMB Madison Advertising) has been assigned the creative mandate for Godrej Nature’s Basket. Prabha Prabhu, CEO, BMB India, has confirmed the development.

Tasneem Limbdiwala Mar 17, 2011 8:45 AM

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 16, 2011 9:18 AM

In the wake of a multi-agency pitch, SAB has chosen Saints & Warriors (SAW) as its creative partner. Pickle was the incumbent on the business.

Tasneem Limbdiwala Mar 15, 2011 4:59 PM

Following the multi-agency pitch, Pune-based automaker Force Motors has decided on Lowe Lintas as its new creative partner.

Tasneem Limbdiwala Mar 11, 2011 7:35 AM

Force Motors is on the prowl for a new creative partner. It is learnt that three agencies are already in talks with the Pune-based automaker.

Tasneem Limbdiwala Mar 9, 2011 7:34 AM

McCann Erickson India has been assigned the creative duties of Subway India following a multi-agency pitch. Arms Communication was the incumbent agency.

Tasneem Limbdiwala Mar 7, 2011 7:35 AM

Following a multi-agency pitch, Tupperware India has roped in Allied Media to handle its media business, while IBD India continues to handle the creative business for the brand.

Tasneem Limbdiwala Mar 4, 2011 7:16 AM

Subway India, the quick service restaurant (QSR) chain, is on the lookout for a new creative partner. Arms Communications is the incumbent agency.

Tasneem Limbdiwala Mar 3, 2011 7:24 AM

Small Industries Development Bank of India (SIDBI) has invited agencies for empanelment for its creative and media duties.

Tasneem Limbdiwala Feb 28, 2011 7:38 AM

It is learnt that Donear Suitings has appointed Karishma Initiative to handle the media mandate for its entire portfolio.

Tasneem Limbdiwala Feb 24, 2011 7:32 AM

Zodhita Health Solutions has assigned its creative mandate to Network Advertising. Starcom Worldwide is the media agency for the business.

Tasneem Limbdiwala Feb 22, 2011 8:09 AM

After moving out of Publicis Ambience, it is learnt that Prasanna Sankhe has joined Alok Nanda & Co (ANC) to head its new design unit.

Tasneem Limbdiwala Feb 18, 2011 7:12 AM

Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.

Tasneem Limbdiwala Feb 14, 2011 8:21 AM

GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.

Tasneem Limbdiwala Feb 14, 2011 7:21 AM

A series of action-packed meetings, deadlines and follow ups are what fill up Tasneem Limbdiwala’s week. A peek into the hectic life of one of e4m’s oldest reporters…

Tasneem Limbdiwala Feb 12, 2011 6:26 AM

P Murali Gopal joins Purple Focus Delhi as Executive Creative Director. He will be in charge of strengthening the creative team.

Tasneem Limbdiwala Feb 10, 2011 7:25 AM

Ramanuj Shastry, National Creative Director, Saatchi & Saatchi India, on the agency’s creative agenda and the Lovemark philosophy.

Tasneem Limbdiwala Feb 9, 2011 7:09 AM

It is learnt from industry sources that Videocon has called a pitch for the creative duties of its brands Sansui and Kelvinator. Law & Kenneth is the incumbent agency.

Tasneem Limbdiwala Feb 4, 2011 7:04 AM

ICICI Bank is on the lookout for a new creative partner for its credit cards business and has reportedly already invited a few agencies to make their presentations.

Tasneem Limbdiwala Feb 3, 2011 7:06 AM

Acid, the creative outfit by Sameer Desai and Niranjan Kaushik, is quite upbeat about its first campaign for ASK Group.

Tasneem Limbdiwala Feb 2, 2011 7:49 AM

MediaCom India has begun its 2011 with work on wins such as Directi, which recently launched BigRock. The agency has also added the digital businesses of Volkswagen, Skoda and Audi.

Tasneem Limbdiwala Feb 1, 2011 8:48 AM

Following its stake buyout in 2009 of traditional snacks marketer Garden Namkeen, CavinKare now is on the lookout for an agency to handle its creative business.

Tasneem Limbdiwala Jan 31, 2011 7:08 AM

Josy Paul, Chairman & NCD, BBDO India, has been appointed to the BBDO Asia Creative Council. Chris Thomas, Chairman & CEO, BBDO Asia, speaks to e4m on Paul’s role.

Tasneem Limbdiwala Jan 27, 2011 7:25 AM

Conde Nast India has appointed TapRoot India to work on its corporate campaign. Conde Nast India officials confirmed the development.

Tasneem Limbdiwala Jan 25, 2011 7:13 AM

In this e4m series on Draftfcb Ulka’s Golden Jubilee Year, the agency’s National Creative Director, KS ‘Chax’ speaks on the creative thought process of the agency.

Tasneem Limbdiwala Jan 24, 2011 7:39 AM

Samsonite India is reviewing the media duties of its entire portfolio and has invited some media agencies. Karishma Initiative is the incumbent agency. Sudip Ghose, Director - Marketing, Samsonite South Asia, has confirmed the review call.

Tasneem Limbdiwala Jan 20, 2011 7:03 AM

Ending all speculation, it is now confirmed that Prasanna Sankhe, National Creative Director, Publicis Ambience, has put in his papers. Sankhe has confirmed the development to exchange4media.

Tasneem Limbdiwala Jan 19, 2011 7:46 AM

Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.

Tasneem Limbdiwala Jan 19, 2011 7:41 AM

Mahesh Ranka has resigned from Relay Worldwide, the sports marketing division of Starcom MediaVest Group. Ranka would be serving his notice till February 2011.

Tasneem Limbdiwala Jan 18, 2011 11:18 AM

Daily News & Analysis (DNA) has roped in Scarecrow Communication as its creative partner. The development came into effect from January 15, 2011.

Tasneem Limbdiwala Jan 18, 2011 9:30 AM

Mudra Communications has roped in Vipul Thakkar as Executive Creative Director for its South operations. He will be report to Chief Creative Officer Bobby Pawar.

Tasneem Limbdiwala Jan 17, 2011 7:10 AM

Sanjib Dey, President, Saatchi & Saatchi, has put in his papers. Kamal Basu, CEO, Saatchi & Saatchi, has confirmed the news. Though Dey’s next destination is not confirmed, it is expected to be Law & Kenneth.

Tasneem Limbdiwala Jan 6, 2011 7:41 AM

The year 2010 saw Indian creative minds showcase a bewildering array of work that endured and stood out among the plethora of ads. exchange4media presents the 10 best TV ads of 2010 as part of the Rewind 2010 special coverage.

Tasneem Limbdiwala Jan 5, 2011 7:40 AM

Following the first phase of its campaign rollout in June 2010 that communicated logo change and being a part of the Panasonic group, Anchor Electricals has launched the second phase using OOH domain extensively. Primetime Outdoor is handling the OOH duties.

Tasneem Limbdiwala Jan 4, 2011 7:36 AM

The market is abuzz with the news of Nikon India in talks with few leading advertising agencies to handle their creative mandate. Currently, ADK Fortune is the incumbent agency for Nikon India.

Tasneem Limbdiwala Jan 4, 2011 7:34 AM

It is learnt that BIG CBS Network Pvt Ltd, the joint venture between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed MEC to handle its media duties.

Tasneem Limbdiwala Jan 3, 2011 5:08 PM

The agency has bagged four new businesses – ACC Cement, Britannia Dairy, Pondicherry Tourism and Parx from Raymonds Group.

Tasneem Limbdiwala Jan 3, 2011 5:07 PM

From hesitant baby steps to a reporter on the prowl, Tasneem Limbdiwala’s journey has been quite eventful at exchange4media. She is looking forward to some scintillating work from agencies in 2011 and also the emergence of some creative talent to watch out for.

Tasneem Limbdiwala Jan 1, 2011 7:35 AM

It is learnt that ZenithOptimedia has bagged the media mandate for BBC Entertainment. Though there was no official confirmation at the time of filing the report, a highly placed source has confirmed the development.

Tasneem Limbdiwala Dec 29, 2010 7:34 AM

Following its media review, Bank of India has it empanelled nine agencies for its media mandate. The decision follows post a tender that was floated in September 2010. The media agencies that have been empanelled on the bank’s roaster are Allied Media, Concept Communications, MediaVest Worldwide, Motivator, Goldmine, Prachar Communications, Sobhagya Advertising, Akar Advertising and Esha Advertising.

Tasneem Limbdiwala Dec 23, 2010 7:38 AM

The Raymond Group is planning to launch a new brand that will cater to the mid-premium segment, industry sources have revealed. The group has called for a multi-agency pitch for this new brand, which is currently underway.

Tasneem Limbdiwala Dec 22, 2010 7:29 AM

Span Communications has been awarded Incredible India’s electronic media campaign for the European market to promote tourism in India. The pitch for all continents was called in November 2010. The ad spend for the campaign, which will be rolled out shortly, is estimated at Rs 50 crore.

Tasneem Limbdiwala Dec 21, 2010 7:21 AM

Following a multi-agency pitch announced in October 2010, Reliance Retail has finally decided upon its creative partner. The retail business wing of Reliance Industries Ltd has brought on board Leo Burnett India as its creative AOR.

Tasneem Limbdiwala Dec 20, 2010 7:28 AM

Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.

Tasneem Limbdiwala Dec 14, 2010 8:04 AM

Following the win of the ITC business, Madison Media has now added the media duties of Pidilite Industries Ltd to its kitty. The win includes the complete portfolio business of Pidilite. There was no multi-agency pitch involved. The account size is pegged at Rs 50 crore. Mediaedge:cia (MEC) was the incumbent agency.

Tasneem Limbdiwala Dec 10, 2010 7:32 AM

PerceptH has roped in Joydeep Dasgupta as its new COO for the West region. Dasgupta moves from Mudra, Chennai, where he was heading the Chennai office. He will be based out of Mumbai and will be reporting to Prabhakar Mundkur, CEO, PerceptH.

Tasneem Limbdiwala Dec 9, 2010 7:27 AM

Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.

Tasneem Limbdiwala Nov 29, 2010 7:30 AM

A total of 81 entries for the Effies Awards 2010 have been shortlisted from the 276 entries received this year. From India this year, Ogilvy India, Lowe Lintas and Mudra have scored the maximum entries in the shortlist for Effies 2010. It may be noted that the total number of entries received this year is nearly double that of last year (148 in 2009).

Tasneem Limbdiwala Nov 22, 2010 7:28 AM

Aniruddha Banerjee has put in his papers at Publicis Ambience as Chairman. Nakul Chopra, CEO-South Asia, Publicis, has confirmed the movement. Chopra further said that he would now directly take charge of Banerjee’s role “until we have achieved certain targets that we have set for ourselves”.

Tasneem Limbdiwala Nov 19, 2010 10:09 AM

Scarecrow Communications has joined the empanelled roster of agencies for Bharat Petroleum Corporation Ltd (BPCL). Scarecrow will be creating customer awareness for the launch of BPCL’s new retail initiative. The development has been confirmed by a BPCL official.

Tasneem Limbdiwala Nov 18, 2010 7:38 AM

Reckitt Benckiser has recently shifted the global creative duties of two of its newest brands – Durex and Scholl – to its lead advertising shop, Euro RSCG Worldwide. Following this development, Euro RSCG India has been assigned the creative mandate for Durex and Scholl in India.

Tasneem Limbdiwala Nov 17, 2010 7:26 AM

Close on the heels of leveraging the mobile advertising platform, Pune-based Suzlon Energy has appointed Webchutney to work on their digital creative solutions. Webchutney will create, maintain and keep their online platforms in line with global creative and engagement standards. Dharini Mishra, Global Brand Head, Suzlon Group, has confirmed the development.

Tasneem Limbdiwala Nov 16, 2010 7:30 AM

It is learnt that Belmonte, the economy menswear brand from S Kumars, has invited a few agencies to pitch for its creative mandate. Currently, the brand doesn’t have any creative agency on board. There will be no changes in the media duties and Mindshare will continue to be the media AOR on the business.

Tasneem Limbdiwala Nov 9, 2010 7:26 AM

i-Mint, the loyalty management solutions provider from ICICI Ventures Group, has decided to get a new agency on board to handle its creative mandate. Law & Kenneth is the incumbent agency. It is believe that the company has invited a few agencies for presentations, including the incumbent.

Tasneem Limbdiwala Nov 8, 2010 7:22 AM

Gitanjali Group has been realigning its creative agency for two of its brands. The group has decided to hand over Asmi brand to PerceptH from JWT India. PerceptH has also been assigned the creative mandate for newly launched Shuddhi Jewels, a joint venture between Gitanjali Group and MMTC Ltd. The cumulative account size for the two brands is estimated in the range of Rs 14-15 crore.

Tasneem Limbdiwala Nov 4, 2010 8:26 AM

MediaVest, a division of Starcom MediaVest Group (SMG), has bagged the Amar Remedies Ltd (ARL) media business. The incumbent on the business was Prachar Communications. MediaVest will handle the complete portfolio on the business. It is learnt that no pitch process preceded this win.

Tasneem Limbdiwala Nov 3, 2010 8:32 AM

Media agency Motivator and GroupM’s out-of-home arm Kinetic are set to see changes in their top management. Rajul Kulshreshtha, currently the Managing Director, Motivator, has been appointed the Managing Director of Kinetic. And Sundeep Sharma, who has been the GM at Motivator, has been assigned the role of Country Head of the agency.

Tasneem Limbdiwala Nov 2, 2010 10:20 AM

It is learnt that Pune based Suzlon Energy is reviewing its creative business and has invited two or three agencies to pitch for the business. Apparently, the presentations on the pitch have already been made and that the decision will be taken soon, most probably after Diwali. Dentsu Media continues to handle the media business for the brand.

Tasneem Limbdiwala Nov 1, 2010 8:46 AM

Microsoft Advertising hosted Rich Media Rocks seminar was held in Mumbai on October 26, 2010. The seminar gained insights into the digital marketing and in particular online video advertising as a platform that creates effective campaigns. The seminar witnessed few industry leaders from Microsoft, comScore, My Creative Sherpa, and Media Mind presenting and showcasing their digital experience and upcoming industry trends.

Tasneem Limbdiwala Oct 27, 2010 8:29 AM

Reliance Retail, the retail business wing of Reliance Industries Limited (RIL) has invited agencies to pitch for its creative duties. It is understood that few leading agencies have already made presentations and the decision would be taken soon.

Tasneem Limbdiwala Oct 25, 2010 8:22 AM

GE Healthcare, a player in transformational medical technologies and services, is scouting for a creative partner. The company has plans to further build its brand in India. The pitch is Banaglore-based. There is no incumbent on the business at present.

Tasneem Limbdiwala Oct 21, 2010 8:33 AM

The fiercely competed ITC Ltd. media pitch has finally concluded, and the decision is in favour of Madison World. ITC officials have confirmed this to exchange4media, stating: “As part of the media agency-of-record (AoR) review process, ITC Ltd. has decided to award the media AoR responsibilities to specially created media agency unit of Madison World. This would be effective from January 1, 2011.”

Tasneem Limbdiwala Oct 19, 2010 1:21 PM

Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.

Tasneem Limbdiwala Oct 19, 2010 8:21 AM

Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.

Tasneem Limbdiwala Oct 18, 2010 10:52 PM

Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.

Tasneem Limbdiwala Oct 14, 2010 7:49 AM

Purple Focus, a communication solutions provider agency, has elevated Rohit Bindal to Executive Director. Rahul Vaidya, Director, Purple Focus, has confirmed this development.

Tasneem Limbdiwala Oct 14, 2010 7:37 AM

Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.

Tasneem Limbdiwala Oct 13, 2010 8:18 AM

Godfrey Phillips India (GPI) has decided to hand over the creative duties of its flagship brand Four Square to DraftFCB Ulka. Sanjeev Bhargava, COO, DraftFCB Ulka, has confirmed the win.

Tasneem Limbdiwala Oct 11, 2010 8:12 AM

DMA-Yellow Works, part of the Future brand network, has been focusing on creating business solutions through design and branding. In conversation with exchange4media, Alpana Parida, President, DMA-Yellow Works, speaks about the growth path of the design industry.

Tasneem Limbdiwala Oct 7, 2010 8:18 AM

It is learnt that Kolkata -based Amul Innerwear has changed in its creative agency and has assigned the business to Ogilvy India. Saints & Warriors was the incumbent agency.

Tasneem Limbdiwala Oct 6, 2010 8:00 AM

Following a multi-agency pitch, Bajaj Allianz has assigned its creative mandate to DDB India. The account size is pegged at Rs 60 crore. Rajiv Sabnis, President, DDB India, has confirmed the win to exchange4media.

Tasneem Limbdiwala Oct 4, 2010 8:30 AM

Following a multi-agency pitch, Union Bank of India has assigned its media mandate to Lintas Media Group. Motivator was the incumbent agency. Industry sources have pegged account size in the vicinity of Rs 80-90 crore.

Tasneem Limbdiwala Oct 1, 2010 8:42 AM