Close on the heels of winning the media duties of Royal Meenakshi Mall, ThoughtBox, the full service agency set up by Karun V and Shanawas KA from Bangalore, has got the mandate to handle media duties of Peps, a sleep solutions company. The account size is estimated to be around Rs 6 crore.
Zee News has launched a pan India B2B campaign with the objective of providing corporate world a peep into the realm of Hindi news genre.
Telecom operators have taken the lead among the nominees for the Indian Digital Media Awards (IDMA) 2011. Among the frontrunners are Idea Cellular, Tata DoCoMo, Nokia and Vodafone. From the agency side, Maxus and Mindshare are among the frontrunners.
Matrix takes the ‘Don’ route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.
The main idea of Franklin Templeton’s communication strategy is to have messages that are simple, clear and relevant to the common retail investor...
In the first phase, Zee TV is targeting a million viewers for the biggest ground activation to unveil its new brand identity on June 19, 2011.
On his maiden visit to India, Stephen Rothman, Global Planning Head on Pampers, at Saatchi & Saatchi speaks about mobilising ideas that are relevant.
Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.
Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung India, shares more on this...
While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of Yebhi.com, insists that the best results come from word of mouth of happy buyers.
Adarsh Mishra has been promoted as Vice President, Sales and Marketing Development (SMD), at DNA and is reporting to CEO KU Rao.