Nitin Pandey
nitin@exchange4media.com
@Nitin Pandey
nitin@exchange4media.com
@Nitin Pandey
The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’...
With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...
While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.
It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.
Industry experts examined the way international publishers are handling the new complexity of brand management across multi-platforms and multi-territories at the 38th FIPP World Magazine Congress. The session on ‘The future of international magazine brands in a 360 degree media world’ was moderated by Barry Mcllheney, CEO, PPA, UK.
Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.
Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year.
The top three business dailies – Economic Times, Mint and Business Standard – have witnessed growth in their AIR in IRS 2011 Q2 as compared to the previous quarter as well as over the corresponding period of last year. This reflects the general growth trend seen in business dailies in the latest quarter.
MRUC and Hansa Research have released the Indian Readership Survey data for Q2 of 2011. Eight of the top 10 players have registered growth in readership. There are no changes in the top order. Dainik Jagran continues to be the highest read daily followed by Dainik Bhaskar, Hindustan, Malayala Manorama and Amar Ujala. Once again, The Times of India is the only English publication in the top 10 dailies.
Gaya in Bihar is set to witness some print action with two Hindi dailies – Hindustan and Prabhat Khabar – gearing up for launch. It is almost after a decade that Hindi newspaper Hindustan is ready to expand its reach in Bihar. Meanwhile, Prabhat Khabar, the third most read newspaper in the state as per the Indian Readership Survey, is also set to explore the Gaya market.
With the Indian Readership Survey (Q1 results) reporting positive trends in the average issue readership for certain periodicities, now most publishing groups have increased the cover prices of their magazines. This includes India Today, Outlook and The Week, besides magazines targeted at students preparing for various competitive exams.
The new editions of The Sunday Standard in North and West Indian cities will be the same as the national edition, however, local news of the region will be given preference. Prabhu Chawla, Editorial Director, The New Indian Express, shared with e4m that they were not looking at the metro markets for the new editions.
While, the Group of Ministers will discuss the nitty-gritties of the report titled ‘Paid News: How Corruption in Indian Media Undermine Democracy’, speculations rife that it might also mull over various other issues concerning the Indian media industry, including FDI limit across media sectors.
As national Hindi news channel News Express turns a month old, the group Sai Prasad Media has revealed that it will invest Rs 200 crore to strengthen its presence in the market. The group has already invested nearly Rs 80 crore on technology and distribution, while almost Rs 20 crore has been earmarked for an awareness campaign and other running expenses.
Dainik Bhaskar Jabalpur group is set to launch its sixth edition on August 27, 2011, from Aurangabad. The third edition of the newspaper in Maharashtra from the group will carry 20 pages and will have cover price of Rs 2.50. The editorial duties for the Aurangabad edition are being headed by Abdul Kadir.
The easing of FDI norms for print media has seen the launch of quite a few international titles in the women-centric magazine genre. This has widened the advertisers’ portfolio for women’s magazines in India and has led to some intense competition. exchange4media finds out how media planners and publishers view the future of women’s magazines in India…
Amid intense deliberations and dilemmas, the distinguished Jury for the e4m News Broadcasting Awards, under the Chairmanship of Shekhar Gupta, finalised the names of the winners in various categories. The Jury panel met in Delhi on August 11, 2011 to deliberate on the entries. All eyes are now on August 27, 2011, when the winners will be felicitated at a glittering ceremony in Delhi at The LaLit.
Anandabazar Patrika (ABP) Group launched its much anticipated Bengali GEC ‘Sananda’ on July 25, 2011. Social issues are the basic theme of the channel’s programming line-up. Apart from its core audience – women – Sananda will focus on household family programming too, including realty shows.
<!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-style-parent:""; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";} </style> <![endif]--> The newspaper is being targeted at the upmarket Urdu reading population across markets in UP, Delhi and Bihar.
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