No big surprises are seen in the ranking of the top line magazines as per the Indian Readership Survey Q1 2011 data release by Hansa Research and Media Research Users’ Council (MRUC) on June 17. However, the decline trend in readership continues in this quarter as well.
Hansa Research and Media Research User’s Council (MRUC) has released Indian Readership Survey on June 17, 2011. As per the data, the top order has almost same trends as it was in IRS Q1 2010.
Sikka Group, a real estate firm based in Delhi-NCR, has appointed Ignite Mudra to handle its creative mandate. The business is pegged in the region of Rs 15-20 crore.
Amit Jain has joined AkzoNobel India as Country Director. AkzoNobel’s portfolio includes well known brands such as Dulux, Sikkens, International and Eka.
MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate player Vaswani Group. The account size is worth upwards of Rs 10 crore.
Starcom MediaVest Group (SMG) India has announced the appointment of Dinesh Rathore, Narendra Alambara and Sriram Sharma to the position of Vice Presidents. Until now they were General Managers in charge of a branch.
Mindshare, the flagship media agency of GroupM, has won the media duties of NourishCo, a joint venture between PepsiCo and Tata Global Beverages. Dialogue Factory will lead this client relationship with Mindshare.
Six Inches Communication has rolled out a 12-city outdoor campaign, christened ‘Edgeperience’, for Kingston Technology, a US-based memory module company.
Leo Burnett is ready with its 24th Cannes Predictions, providing a glimpse into what to expect at the industry’s most prestigious event this year.
<p align=justify>“I feel that retaining clients is far more important than getting new clients because relationship building and brand building is all about same set of people working on the brand, day in and day out, year after year.”</p>