Saatchi & Saatchi recently expanded its bouquet of clients in Delhi, bagging the Wave Infratech business following a multi-agency pitch that was called in April 2011. The agency will be handling the ATL and BTL activities for all the residential and commercial projects of the group.
In conversation with exchange4media, Dhaval Mehta, CMD, Kreate Advertising traces the agency’s journey so far, new wins, what sets it apart and also why he feels digital is overhyped…
A recent Draftfcb+Ulka study maps the evolution of the new Indian woman, her identity beliefs, her role definitions and the key driving forces in her life by studying one of her most prized accessory – ‘her handbag’…
Times Business Solutions Ltd (TBSL) has announced a number of senior level people movements, along with the creation of two new corporate level positions of Senior Vice President – Corporate & Head of Innovation and Incubation. This has been done in a bid to further consolidate itself in the online classifieds space.
With the closure ‘News of the World’ tabloid following phone hacking allegations, the Fourth Estate is once again under the scanner as the incident raises several questions on journalistic ethics, besides engulfing the Murdoch media empire in its wake…
Dish TV India Ltd has reported standalone revenues of Rs 4,604 million in Q1 FY12, a growth of 51 per cent over the corresponding period last fiscal. The EBITDA for the quarter stood at Rs 1,122 million.
The long-awaited rollout of Phase III of FM expansion has brought much cheer to the radio industry in the country. exchange4media speaks to radio industry honchos on the implications of Phase III. Harrish M Bhatia, CEO, My FM, highlights the key points…
Groopoffers.com, a Paramount Deal-A-Day website, has appointed Brandspk Communication | PR as its official PR agency for India. Brandspk will be providing innovative insight-driven, strategic PR solutions for groopoffers.com.
Stung by the recent Radia phone tapping controversy, Indian media has come out strongly against the News of the World phone-hacking scandal. exchange4media spoke to some leading editors to gauge their reactions…
Former Googler and MySpace India Director Deep Malhotra has launched Gemini New Media Ventures, a new media consultancy & incubation firm.