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The fresh infusion of funds is expected to aid in the setting up of 600 new community radio stations across the country

Shanta Saikia Jul 10, 2014 12:17 PM

Sneh Broadcasting, which runs devotional channel Adhyatm TV, has bought MediaGuru's licence to launch the new channel. Vipul Krishna Goswami is the MD of News 30

Shanta Saikia Apr 28, 2014 8:11 AM

This news has been confirmed by Joseph on his Facebook page, where he has written that he will continue as interim editor until a new editor is appointed or the end of March, whichever is sooner

Shanta Saikia Jan 7, 2014 7:48 AM

This news has been confirmed by Joseph on his Facebook page, where he has written that he will continue as interim editor until a new editor is appointed or the end of March, whichever is sooner

Shanta Saikia Jan 6, 2014 10:01 PM

The brief for the new logo included positioning India TV as a contemporary network with an international look, and signifying a large company in terms of scale and stature

Shanta Saikia Dec 14, 2013 8:19 AM

The serious dollar now is in helping companies to become publishers of their own material across multiple platforms & engaging with audiences directly, says the Chairman, APAC, Weber Shandwick

Shanta Saikia Nov 23, 2013 8:16 AM

The Gurgaon-based agency has won the account following a multi-agency pitch that took place during end of July

Shanta Saikia Oct 15, 2013 7:36 AM

According to the WPP Chief, an organisational structure, where there is a co-chairman or rotating chairman, won't work in the long-term. Strategically, it's a 180-degree reversal

Shanta Saikia Sep 13, 2013 9:28 AM

While strategic acquisitions & partnerships point to optimism still intact in slowdown times, shutting down of an established entity forces one to take a reality check

Shanta Saikia Sep 7, 2013 10:26 AM

The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM

Shanta Saikia Mar 12, 2013 8:04 PM

Gupta quits Imprimis PR after a 13-year stint. Though his next destination is not known, healthcare communication will remain Gupta’s core area

Shanta Saikia Feb 20, 2013 7:22 PM

Aurum Media will handle Reliance MediaWorks’ film services and Big Cinema, apart from corporate PR

Shanta Saikia Feb 8, 2013 7:56 PM

The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record

Shanta Saikia Jan 30, 2013 7:05 PM

The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record

Shanta Saikia Jan 29, 2013 6:52 PM

A long-suffering nation says enough is enough and the media is actively supporting it, perhaps a lot of good will emerge from this monstrous attack

Shanta Saikia Dec 22, 2012 10:37 PM

“Digital is an important influencer & brands should look at appropriate messaging through innovative campaigns online,” says ZigWheels’ Business Head

Shanta Saikia Nov 27, 2012 6:22 PM

The VP – Corporate Affairs, Walmart Hong Kong talks about his new book ‘Daddy’s Logic’ and how it can help people ‘Dream big, but do bigger’

Shanta Saikia Nov 14, 2012 8:01 PM

Ready or not, digitisation is here to stay, but for those homes yet to receive STBs, it will be a dark Diwali, at least on their television screens

Shanta Saikia Nov 3, 2012 10:04 PM

While the I&B Ministry puts the digitisation coverage at 89%, there are still some pockets of resistance where digitisation process is under the cloud

Shanta Saikia Oct 31, 2012 11:47 PM

The company has a comprehensive media strategy in place involving print, radio, social media & region-specific media vehicles

Shanta Saikia Oct 31, 2012 8:19 PM

According to B Saikumar, Group CEO, Network18, the biggest challenge for media professionals is to ensure their brands straddle media & geographies

Shanta Saikia Oct 23, 2012 1:36 AM

“Everything is now connected consumerism. While relationships have been digitised, human expectations have not,” says the Global CTO of SapientNitro

Shanta Saikia Oct 23, 2012 1:36 AM

Pakistani schoolgirl Malala Yousafzai might just be the catalyst that could bring about a sea change in the neighbouring nation, feels Shanta Saikia

Shanta Saikia Oct 13, 2012 9:54 PM

Print is being used to generate maximum impact; it is being supported by online display & search ads

Shanta Saikia Oct 11, 2012 1:32 AM

The agency has also bagged a Grand Prix in the Media category for the work done for Hindustan Unilever

Shanta Saikia Sep 19, 2012 7:49 PM

The agency has also bagged a Grand Prix in the Media category for the work done for Hindustan Unilever, called 'Where What You Grow Is What You Eat'

Shanta Saikia Sep 18, 2012 6:42 PM

That dreaded word for any employee – ‘layoff’ – is doing the rounds again. Will it be a wave or just a minor ripple this time, wonders Shanta Saikia

Shanta Saikia Sep 15, 2012 9:19 PM

Where is journalism headed today – is it catering to an increasingly whimsical reader base or maintaining one’s integrity to the truth, wonders Shanta Saikia

Shanta Saikia Aug 11, 2012 9:54 PM

Adfactors PR has been selected after a two-month long evaluation process, which involved presentations from five PR agencies

Shanta Saikia Aug 7, 2012 6:31 PM

What started out as a case of molestation of a young girl in Guwahati, is now alarmingly pointing fingers at the role of media in the entire sordid episode

Shanta Saikia Jul 21, 2012 10:08 PM

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 9:04 PM

The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’

Shanta Saikia Jul 19, 2012 7:38 PM

Stepping up its BTL activities, Crazeal has partnered with PVR, Café Coffee Day and some 5-Star hotels in Delhi

Shanta Saikia Jul 10, 2012 7:01 PM

Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads

Shanta Saikia Jul 9, 2012 11:08 PM

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’

Shanta Saikia Jul 9, 2012 9:14 PM

Once a land of the lawless, Bihar has today become a model for progress. Deputy CM of Bihar Sushil Kumar Modi explains how this was achieved

Shanta Saikia Jul 3, 2012 7:09 PM

The ABP team comprising Trishit Majumdar and Subhrangshu Banerjee swept the Kolkata regionals with a total score of 70 points

Shanta Saikia Jun 26, 2012 7:44 PM

Quizzing capital of India, Kolkata, is all set to prove its mettle once again at the Media Quotient quiz, being held today at Rang Darbar, Swabhumi

Shanta Saikia Jun 22, 2012 9:37 PM

exchange4media’s Shanta Saikia wonders how many of the 1,182 entries from India will win laurels and Lions at Cannes Lions this year

Shanta Saikia Jun 16, 2012 10:08 PM

With numerous consumer engagement activities on Facebook, Fujifilm India to extend social media reach to Twitter, Pinterest, blogs, etc.

Shanta Saikia Jun 15, 2012 8:19 PM

Doing the honours as quiz masters for Delhi regionals are Mohit Joshi, MD, MPG India and Suresh Balakrishnan, CEO, Lintas Media Group

Shanta Saikia Jun 14, 2012 8:44 PM

STAR is aggressively mktg MasterChef Australia 4, including recreating culinary experience in India via Shiro & Hard Rock Café

Shanta Saikia Jun 12, 2012 8:38 PM

MQ - What’s your Media Quotient? is back with its fourth edition. Amar Ujala is the title sponsor this year

Shanta Saikia Jun 7, 2012 7:06 PM

Marketing should be about creating experiences that shape and nurture a young person, say experts

Shanta Saikia May 29, 2012 6:44 PM

Puri Constructions is spending Rs 10 lakh on its OOH campaign per month. The six month long campaign is being executed by Midas OOH

Shanta Saikia May 23, 2012 9:10 PM

The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership

Shanta Saikia May 23, 2012 9:09 PM

Cricket fans can now listen to live commentary of the last three matches of IPL Season 5 on All India Radio’s National Channel and FM Gold Network

Shanta Saikia May 23, 2012 7:05 PM

Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh

Shanta Saikia May 21, 2012 9:02 PM

Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh

Shanta Saikia May 21, 2012 9:02 PM

Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and revenues

Shanta Saikia May 19, 2012 9:13 PM

The bank has invited Expression of Interest from ad agencies to handle its creative duties and media planning & buying. It is also looking for a PR partner

Shanta Saikia May 11, 2012 7:11 PM

Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company

Shanta Saikia May 9, 2012 8:46 PM

Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company

Shanta Saikia May 9, 2012 8:46 PM

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia May 2, 2012 10:13 PM

Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps

Shanta Saikia May 2, 2012 7:32 PM

The digital marketing company has allocated Rs 5 lakh for Q1 FY13 and is looking to invest in about four ideas in the first year of operation of the centre

Shanta Saikia May 1, 2012 8:23 PM

The Italian brand has tied up with Future Group’s DY Works for brand communication

Shanta Saikia Apr 27, 2012 8:16 AM

Agrawal’s mandate will be to re-structure the organisation, bring dynamism in the system and make the agency ready for next level of growth

Shanta Saikia Apr 25, 2012 8:22 AM

Vritti i-Media has been strengthening its ops to service tier II & tier III cities and rural markets through its DigitalWorld Audio and Audio Visual Network

Shanta Saikia Apr 24, 2012 9:35 AM

After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’

Shanta Saikia Apr 20, 2012 10:19 AM

MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling

Shanta Saikia Apr 19, 2012 1:38 PM

As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining

Shanta Saikia Apr 10, 2012 10:23 AM

Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit

Shanta Saikia Apr 5, 2012 1:46 PM

Shanta Saikia reflects on how the minds of industry stalwarts work and how interactions can open up a whole world of opportunities

Shanta Saikia Mar 31, 2012 7:58 AM

It is the audience that will decide what content works, say TV media experts, stressing that this audience is maturing and sensationalism no longer rules

Shanta Saikia Mar 28, 2012 12:04 PM

Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today

Shanta Saikia Mar 26, 2012 8:48 AM

The jury for the India PR & Corporate Communications Awards has set very high standards for judging; the ceremony will take place in Delhi today

Shanta Saikia Mar 22, 2012 9:30 AM

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

4P Brandcom’s retail activation for Armstrong and Euro Tiles has helped power the new product launches by the two companies across cities

Shanta Saikia Mar 14, 2012 9:42 AM

Jury Chairperson Ashish Bhasin commented on the diversity of entries received this year and said that overall entry quality was better than last year

Shanta Saikia Mar 14, 2012 9:33 AM

The national campaign for Tatva nutritionally enhanced edible oils will be launched in a month’s time and will involve a mix of ATL and BTL activities

Shanta Saikia Mar 12, 2012 10:56 AM

OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried out in five cities

Shanta Saikia Mar 12, 2012 9:23 AM

The distinguished jury panel, led by Chairman Ashish Bhasin, is all set to judge the entries for the OOH Advertising Awards 2012 on March 12

Shanta Saikia Mar 10, 2012 7:56 AM

Six of the top 10 magazines have seen decline in AIR as per the IRS 2011 Q4 results. New entrant, Samanya Gyan Darpan, has captured the No. 4 position

Shanta Saikia Mar 7, 2012 8:01 AM

Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership

Shanta Saikia Mar 7, 2012 7:58 AM

Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent

Shanta Saikia Mar 6, 2012 8:50 AM

Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers

Shanta Saikia Mar 6, 2012 7:42 AM

Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth

Shanta Saikia Mar 6, 2012 7:42 AM

IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia Mar 6, 2012 7:36 AM

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 11:05 AM

Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr

Shanta Saikia Mar 5, 2012 9:52 AM

SAB TV has rolled out the launch campaign to announce the return of popular talk show ‘Movers and Shakers’ with Shekhar Suman returning as the host

Shanta Saikia Mar 5, 2012 9:07 AM

Close on the heels bagging the new herbal drinking water brand from Serama Energy, What the Hell? has won the Andslite business post a multi-agency pitch

Shanta Saikia Mar 2, 2012 8:27 AM

Bodhisatwa Dasgupta, Copy Controller, O&M, has embarked on a mission to revive the near lost art of ‘copywriting’ with Put Headline Here initiative

Shanta Saikia Feb 28, 2012 8:16 AM

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

Trusting the inherent goodness of people or laying down firm codes of conduct, ethics in business journalism raises some intense debates in the industry

Shanta Saikia Feb 27, 2012 9:12 AM

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

Cultivating good sources have make all the difference between an okay and a great report with all the relevant facts, says Penelope Macrae, Editor – South Asia, AFPO

Shanta Saikia Feb 27, 2012 8:13 AM

What The Hell? has won the account on the back of a multi-agency pitch that took place in January 2012. Wizmore Communications is the media AOR

Shanta Saikia Feb 23, 2012 8:45 AM

Backed by Times Internet Ltd, ET Speed is a real time community platform for market information sharing and dissemination

Shanta Saikia Feb 21, 2012 8:19 AM

Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states

Shanta Saikia Feb 17, 2012 9:01 AM

DishTV, which recently launched its new TV campaign, has drawn up an aggressive outdoor campaign and has engaged the services of MOMS

Shanta Saikia Feb 17, 2012 8:50 AM

UTV Bindass tied up with Tata Nano for its Valentine’s Day activation in Mumbai and Delhi. Social media and on-ground initiatives created the buzz

Shanta Saikia Feb 16, 2012 9:04 AM

How did media & ad industry perform in 2011? Where were the ad monies spent last year? Pitch Madison Media Advertising Outlook to reveal all on Feb 17

Shanta Saikia Feb 13, 2012 2:28 PM

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 28, 2012 7:33 AM

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 27, 2012 12:30 PM

In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)

Shanta Saikia Jan 27, 2012 12:26 PM

MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges

Shanta Saikia Jan 27, 2012 7:48 AM

MediaCom has been awarded the KDD India media biz following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office

Shanta Saikia Jan 13, 2012 9:54 AM

From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers

Shanta Saikia Jan 13, 2012 8:02 AM

Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.

Shanta Saikia Jan 5, 2012 8:22 AM

inext’s  website goes officially live from today. Mudra Max is handling the digital campaign for inextlive.com’s launch.

Shanta Saikia Jan 3, 2012 8:42 AM

MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.

Shanta Saikia Dec 26, 2011 9:30 AM

With the tag line ‘Full of Surprises’, Chhattisgarh Tourism Board’s ad campaign is targeted at high networth individuals (HNIs).

Shanta Saikia Dec 26, 2011 9:28 AM

Insight Brandcom has been launched in Assam to offer integrated media communication services to brands operating in the North East region.

Shanta Saikia Dec 20, 2011 7:56 AM

The contract is to uplift the outdoor advertisement market by advertising through unipoles, gantries and traffic signals in the upper Assam town.

Shanta Saikia Dec 19, 2011 8:24 AM

As Haymarket’s ‘Stuff’ completes three years in India, the gadget magazine will now have a stronger focus on digital and web platforms.

Shanta Saikia Dec 2, 2011 9:33 AM

Shankar Bali, COO, Delhi & Haryana Circles, MTS India, talks about MTS’ ‘Dongle City’ campaign and leveraging OOH to create brand awareness.

Shanta Saikia Dec 2, 2011 8:37 AM

 Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.

Shanta Saikia Nov 30, 2011 12:58 PM

Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.

Shanta Saikia Nov 29, 2011 8:00 AM

As National Sales Head for Sri Adhikari Brothers’ channels Mastiii, Dabangg and Dhamaal, Kavita Sagar will be responsible for driving sales efforts across the network, including brand count increase and revenue.

Shanta Saikia Nov 11, 2011 7:39 AM

Based out of Mumbai, Ashok Lalla will report to Ravi Rao, Leader, Mindshare South Asia. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.

Shanta Saikia Nov 9, 2011 8:39 AM

Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.

Shanta Saikia Nov 9, 2011 8:11 AM

Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…

Shanta Saikia Nov 8, 2011 9:00 AM

While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.

Shanta Saikia Nov 8, 2011 8:16 AM

Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.

Shanta Saikia Oct 20, 2011 9:06 AM

Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.

Shanta Saikia Oct 14, 2011 9:21 AM

Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...

Shanta Saikia Oct 4, 2011 9:34 AM

Kreate Advertising has come a long way since its formation in 2002 at an investment of just Rs 5 lakh. As the agency moves towards completing a decade in the business, it is looking at around 20-25 per cent increase in profitability. CMD Dhaval Mehta traces the agency’s journey so far...

Shanta Saikia Sep 30, 2011 9:08 AM

Fiat India Automobiles Ltd has launched a new ad campaign to depict its bond with India. Conceptualised by Bates 141, the multimedia campaign features a new TV commercial that brings out the vibrancy of festivities of India and the ‘Italianess’ and technological strengths of Fiat cars in India.

Shanta Saikia Sep 26, 2011 12:30 PM

After a significant gap 9XM has embarked on a mass scale social campaign. This one concerns Safe Driving and has been launched in Mumbai. The music channel is using its popular animated characters Bade & Chote as well as multiple media platforms to ask people not to drink and drive and to not use their mobile phones while driving.

Shanta Saikia Sep 8, 2011 10:34 AM

RW Promotions, a BTL advertising and promotions company, is quite upbeat about its online digital channel mapping and monitoring system. Johnwin Manavalan, Co-Founder, RW Promotions, shares with e4m the company’s expansion plans and how this mapping system has been helping broadcasters...

Shanta Saikia Sep 2, 2011 9:58 AM

9X Media Group has forayed into the regional music genre with 9X Tashan, a Punjabi music channel, that goes on air from August 31, 2011. Brand Harvest has been appointed as the creative agency, while Tycoon is handling on-ground activations and media duties.

Shanta Saikia Aug 31, 2011 10:12 AM

In conversation with e4m, Prem Kamath, Executive Vice President and GM, Channel [v], speaks at length about the channel’s growth over the years, the content strategy, catering to the youth segment, and more...

Shanta Saikia Aug 30, 2011 11:08 AM

The e4m News Broadcasting Awards 2011 was held amid praises heaped on TV news media for the way it handled the Anna Hazare struggle in New Delhi on August 27, 2011. Senior Congress leader Dr Karan Singh was the Chief Guest at the Awards ceremony. Aroon Purie was conferred the Lifetime Achievement Award.

Shanta Saikia Aug 29, 2011 11:13 AM

A lively interaction between Aroon Purie and Shekhar Gupta was the highlight of the evening at the fourth e4m News Broadcasting Awards, besides the focus on the Award winners. It was an interaction full of hitherto unknown anecdotes as well as insight into the media industry in India, when the two industry stalwarts got talking...

Shanta Saikia Aug 29, 2011 10:53 AM

HBO has been actively promoting its property – HBO Originals, which is now in its 10th year in India. In conversation with e4m, Shruti Bajpai, Country Manager, HBO South Asia, traces the growth of HBO Originals in India, the major achievements, shows, viewership pattern as well as the English movies genre in the country today...

Shanta Saikia Aug 25, 2011 11:06 AM

Set up in 1968, Jaya Advertising has been firming up its presence in the real estate advertising space. The company today is considered a real estate think tank and advisory, with an annual turnover of Rs 500 million. Jaideep Gandhi, MD, Jaya Advertising, shares the agency’s growth plans with exchange4media...

Shanta Saikia Aug 23, 2011 9:21 AM

Ramco has rolled out its RODE Marketing Campaign, which seeks to promote its ERP on the cloud. Ogilvy & Mather is the creative agency on the account, while Kinetic is the outdoor agency.

Shanta Saikia Aug 16, 2011 9:51 AM

Kinetic India’s arm Portland created a month-long OOH buzz for Lenovo as part of its ‘For those who do’ campaign in airports across three cities – Mumbai, Delhi and Bangalore. Ogilvy is the creative agency on the account.

Shanta Saikia Aug 3, 2011 9:56 AM

Kinetic, the WPP-owned lifestyle and environment agency, is launching its airport and in-flight media specialist, Aviator, in India on August 1, 2011. Aviator India will be headed by Anu Gera, Business Director at Kinetic India.

Shanta Saikia Aug 1, 2011 9:17 AM

Launched by the Sai Prasad Media group, NewsXpress, touted as India’s first HD news channel, hits TV screens on July 28, 2011, with a hard hitting graphic campaign that exposes the politics in daily life and lays bare our real status in the society.

Shanta Saikia Jul 28, 2011 11:10 AM

In conversation with exchange4media, Dhaval Mehta, CMD, Kreate Advertising traces the agency’s journey so far, new wins, what sets it apart and also why he feels digital is overhyped…

Shanta Saikia Jul 21, 2011 9:28 AM

Aidem Ventures has been appointed as the media representative for Al Jazeera English (AJE) and other Al Jazeera flagship channels – namely, Al Jazeera Arabic, Al Jazeera Documentary, Al Jazeera Mobasher in India.

Shanta Saikia Jul 19, 2011 8:42 AM

OMD has had a busy time of late and has won three new businesses in the last one month – Association of Mutual Funds in India (AMFI), Corelle and Tyco International. The cumulative account size is close to Rs 30 crore.

Shanta Saikia Jul 19, 2011 8:41 AM

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.

Shanta Saikia Jul 18, 2011 9:05 AM

Maxus has made some senior level changes. Kartik Sharma has been promoted to Managing Partner. Maxus Mumbai will now be handled by two General Managers – Vidyadhar Kale and Rajendra Dwivedi.

Shanta Saikia Jun 7, 2011 8:22 AM

The third edition of Star News MQ – What is your Media Quotient? is culminating in a grand finale in Mumbai on May 27, 2011. The Mumbai regional round will precede the finals the same day. Doing the honours as quizmasters once again are Sam Balsara of Madison World and GroupM’s Vikram Sakhuja. Jasmin Sohrabji of OMD and BBH India’s Subhash Kamath are quizmasters for the Mumbai round.

Shanta Saikia May 27, 2011 8:54 AM

After two scintillating rounds in Delhi and Bangalore, Star News MQ – What’s your Media Quotient? now moves to Kolkata on May 20. And this round promises to be a really challenging one with three quizmasters – Sumit Roy, Jayashree Mohanka and Abeer Chakravarty.

Shanta Saikia May 20, 2011 12:47 PM

Stage is set for another exciting round of the Star News MQ 2011, and this time it is Bangalore that will face the challenging questions posed by quiz masters Prateek Srivastava of O&M and JWT’s Rajesh Gangwani. Participants can also register at the venue, Matthan, today.

Shanta Saikia May 13, 2011 8:49 AM

Stage is set for the Delhi round of Star News MQ 2011. Industry veterans Sudha Natrajan of Lintas Media Group and Senjam Raj Sekhar of Bharti Enterprises are ready to test your mettle. Are you ready, Delhi?

Shanta Saikia May 3, 2011 9:22 AM

Oscean India has launched SkyBanners in India for aerial advertising. The company has entered into strategic pacts with Xtravision Media Associates and Global Vectra Helicorp to further this business in India.

Shanta Saikia Mar 1, 2011 7:18 AM

Following a multi-agency pitch, Nokia India has assigned its OOH media planning, buying and implementation duties for the year to Aaren Initiative, a Lintas Media Group subsidiary.

Shanta Saikia Jan 3, 2011 8:03 AM

Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”

Shanta Saikia Dec 14, 2010 8:02 AM

After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.

Shanta Saikia Nov 16, 2010 7:27 AM

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia Oct 20, 2010 8:32 AM

Tara Muzik channel has sought to widen its scope with Radio Tara, a 24x7 Internet radio service airing traditional Bengali music. The radio service has been soft launched during the ongoing festive season. Registrations have been free for Radio Tara, but post the Puja season, the service will go paid.

Shanta Saikia Oct 18, 2010 10:28 PM

JWT India has finally got its creative house in order. Adrian Miller’s appointment as CCO in Delhi and Tarun Chauhan returning as Senior VP & Managing Partner in Mumbai has certainly given a great fillip to the agency that has seen a not so active year in 2009. Add to that, Airtel is expected to soon consolidate its entire business with JWT Delhi, and that only further indicates an action-packed year ahead.

Shanta Saikia Aug 12, 2010 8:26 AM

Cinema is an audio-visual medium where the ad message is delivered in a larger-than-life format and in a clutter-free environment. With a burgeoning multiplex network, this medium can deliver a lot more. Qube Cinema Networks recently launched a currency designed to measure the value delivered by cinema in a given brand’s media plan. Arvind Ranganathan, CEO, Real Image, explains how this currency can work out for brands and media planners.

Shanta Saikia May 26, 2010 9:22 AM