Maaza positions brand around romance
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
Date-wise News
Percept Sport to manage Vadodara Intl Marathon 2013
Percept Sport won the business following a multi-agency pitch. The agency will handle the entire 360-degree management of the Marathon
Zee TV cuts ties with ATN to launch 24x7 network in Canada
Zee TV has appointed Ethnic Channels Group to represent the brand in Canada; gets full distribution from day one
Nominees for IAA Leadership Awards announced
Shashi Sinha, Sam Balsara, Vikram Sakhuja, C Venkatesan, Kainaz Gazdar, Anuradha Aggarwal, Deepa Harris, Sujit Ganguli among the nominees
Brandlogist wins marketing mandate for Officeyes
Brandlogist plans to use a mix of communication, including OOH, direct marketing and events, tightly integrated via the digital platform
“Brand experience is the original social media”
The act of sharing authentic brand experiences deepens the power of the brand unlike any other activity, says Rahseed Sait of George P Johnson
Myntra celebrates one million likes with FB app
To mark the occasion, Myntra gave users an opportunity to win gift vouchers by being part of the ‘Happy Million Wall’
Interest in online shopping grew 128% in 2012: Google
In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011
Interbrand India commences operations
Interbrand India will offer Interbrand’s complete suite of brand consulting services, including brand strategy, audit/evaluation, design, brand management and verbal identity
Apollo Hospitals consolidates media biz with Mindshare
The client was earlier working with several agencies. Apollo Hospitals has also appointed Lowe Lintas as its creative agency on record
Commerce Ministry, Infosys jointly launch eBiz portal
Mission Mode Project will enhance Government-to-Business services for India’s investor and business communities
Zodiac Jewels assigns digital mandate to Manhattan Digital
Manhattan Digital has handled specific digital assignments in the past for Zodiac Jewels, which offers a range of jewellery in Panchdhaatu or five metals
Five reasons why transit media is the way to go
Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...
DigiVive partners with IndiaCast for 20 channels
The partnership will enable live streaming of TV18 and ETV channels bouquet on mobile TV service nexGTv
Madison Media bags Max India biz
The agency will handle traditional media planning and buying for Max India as well as the entire digital mandate
Community radio no longer just a rural phenomenon
As many as 35 community radio stations in India out of 126 operate in urban areas, says CII-E&Y report
IRS 2012 Q3: Largely flat readership growth across top publications
Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%