Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads
HCL is positioning itself as innovative IT solutions partner than just an IT services provider in its latest campaign. The stress is more on the TV medium
Channels today are experimenting with various programming content in addition to music, as ‘hybridisation’ of content becomes the buzzword
Bad journalism can be as detrimental to media freedom and independence as outside control, feel top editors of the country
Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth
With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’
Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com
Philipp von Sahr will succeed Dr Andreas Schaaf, who will assume a new executive position at BMW Group headquarters in Munich
TLC is all set to further strengthen its India-based programming with new show ‘Be Blunt’. The show will go on air from July 16, 2012
Dinesh Jain is joining OOH advertising company TDI as CEO. Prior to this, he was CEO of Nissan’s India partner, Hover Automotive
The quarterly magazine has a cover price of Rs 100. ‘DJ Mag’ has been launched with an initial print run of 10,000 copies
The newly formed specialist business unit brings together the strategic and activation capabilities of OMD and PHD in the mobile space