RAM Rambling: Growth week for Kolkata Stations
TAM Media Research’s radio arm RAM data showed that it was the best week in Kolkata for the top three players.
Date-wise News
AAI invites bids for ad rights at Porbandar
The Airports Authority of India (AAI) has invited bids from reputed firms under the 'two packet system' offering advertisement rights on 75 free baggage trolleys (FBTs) along with their retrieval, operation and maintenance at civil aerodrome, Porbandar.
Nagar Nigam, Dehradun invites tenders for 50 uniploes on Raipur road
Nagar Nigam, Dehradun has invited sealed tenders for licensing out advertising display rights on 50 unipoles located on Rajpur road.
Digital agency for MP Tourism, empanelled agency for Pondicherry Tourism…Mindshare adds some more new businesses
Close on the heels of bagging the media mandate of Videocon D2H, Philips and Electrolux business, Mindshare added two more wins to its kitty. The agency has bagged the digital business for Madhya Pradesh (MP) Tourism and also has been empanelled for Pondicherry Tourism media mandate. Neo@Ogilvy was the incumbent agency for MP tourism digital business.
‘Dare’ turns three
‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.
Design is a business culture brought to life: Preeti Vyas, Chairwoman, VGC
Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.
Indian languages right way ahead for India Today: Industry Experts
With the recent restructuring at the India Today Group (ITG) and formation of Special Business Unit (SBU) to focus on Indian language publications, speculations are that ITG could soon foray into language dailies or periodicals genre. exchange4media tried to seek answers from the media planners and buyers over the kind of business ITG can seize in this market.
GEC Afternoons : Game changer or Safe bet?
It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break from their daily routines. Hindi GECs have been long aware of this and belt out content that would keep the average viewer interested and coming back for more. But what are the sort of shows that would work in this time band? Will drama based soaps still rule in this time band?
Mudra’s Water adds five new businesses
Water, a strategic business unit of Mudra India, the Branding and Communications Agency of the Mudra Group, has recently bagged five projects in the areas of brand strategy, identity design, brand architecture and environment design.