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Delhi Metro Rail Corporation has invited bids for licensing out ad rights inside seven MRTS stations – Mandi House, Pragati Maidan, Indraprastha, Kaushambi, Vaishali, Dwarka Sec-8 and Dwarka Sec-21. The contract shall be awarded for a period of five years.

Pallavi Goorha Kashyup Nov 25, 2010 8:00 AM

The National Physical Laboratory and Footwear Design & Development Institute have invited applications from ad agencies for empanelment. The empanelled agencies will be responsible for conceptualising, designing and release of advertisements and preparing of media plans for the two government organisations.

Pallavi Goorha Kashyup Nov 25, 2010 7:55 AM

East Central Railway, Danapur Division, has invited sealed open tenders under the ‘two-packet’ system for awarding sole ad rights for a period of five years. The ad rights are being offered on a variety of display formats in all 88 stations of the Danapur Division.

Pallavi Goorha Kashyup Nov 24, 2010 7:11 AM

The Airports Authority of India has invited bids under the ‘two-packet’ system from reputed firms offering exclusive display ad rights at civil aerodrome, Surat Airport. The contract will be awarded for a period of five years to display advertisements on glow signs and hoardings.

Pallavi Goorha Kashyup Nov 24, 2010 7:09 AM

The Marketing Division of Indian Oil Corporation Ltd has invited applications from agencies for empanelment. The empanelled parties shall be responsible for supply and installation of retail visual identity elements at retail outlets of IndianOil across the country.

Pallavi Goorha Kashyup Nov 24, 2010 7:02 AM

The Divisional Railway Manager (Commercial), North Western Railway, Jodhpur Division, has invited sealed tenders from interested parties for awarding sole ad rights for a period of three years. The ad rights are being offered for a variety of display formats.

Pallavi Goorha Kashyup Nov 23, 2010 7:49 AM

The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system offering exclusive ad rights at the Coimbatore Airport. The contract will be awarded for a period of five years to display advertisements on glow signs, hoardings and traffic directional poles.

Pallavi Goorha Kashyup Nov 23, 2010 7:48 AM

The Ahmedabad Municipal Corporation has invited EoIs from interested parties for installing LED screens at identified locations on the Kankaria lake front. The applicants will have to make a formal presentation on November 25, 2010 at 6 pm.

Pallavi Goorha Kashyup Nov 20, 2010 7:35 AM

South Central Railway has invited sealed tenders offering display advertisement rights at various locations within the Hyderabad division. These rights will be offered for a period of three years, which can be extended for a further period of two years.

Pallavi Goorha Kashyup Nov 20, 2010 7:33 AM

The Apna Ghar Unit No. 7 CHSL (Shanti Sadan and Shiv Sadan Buildings), Mumbai, has invited tenders from OOH agencies for installation of four illuminated hoardings to display commercial advertisements. The contract shall be awarded for a period of five years.

Pallavi Goorha Kashyup Nov 19, 2010 8:14 AM

Pioneer Publicity has won the advertising rights for the Chandigarh railway station for a period of three years. The ad rights, won through the tender process, cover the station and its circulating area. These rights were earlier handled by Selvel Media Services.

Pallavi Goorha Kashyup Nov 19, 2010 7:47 AM

The District Water and Sanitation Mission, Ramgarh (Chhattisgarh) has invited proposals from ad agencies and NGOs for outdoor publicity, promotions and canvassing of the Water Quality Preservation and Monitoring programme and Total Sanitation Campaign (Sampurna Swachhata Abhiyaan).

Pallavi Goorha Kashyup Nov 19, 2010 7:46 AM

Health club chain Talwalkars Better Value Fitness Ltd is scouting for a creative and a media partner to spread its message of fitness across India. There was no incumbent agency on board currently.

Pallavi Goorha Kashyup Nov 19, 2010 7:37 AM

Northern Railway has invited tenders from ad agencies offering ad display rights through various media formats such as display boards, hoardings, glow signs and kiosks for each of the nine ‘A’ class stations under the Lucknow division.

Pallavi Goorha Kashyup Nov 17, 2010 7:39 AM

The Karnataka State Cricket Association (KSCA), Bangalore, has invited bids from eligible ad agencies for giving out in-stadia ad rights for three international matches to be held at the Chinnaswami Stadium. The earnest money deposit (EMD) required for this tender is Rs 10 lakh.

Pallavi Goorha Kashyup Nov 17, 2010 7:38 AM

R Venkatasubramanian has been roped in as Senior Director, Investments, at MPG. In this role, Venkatasubramanian will handle the buying requirements for clients like Hyundai, MTS, Kohler, VLCC, M3M, Radico Khaitan and many more.

Pallavi Goorha Kashyup Nov 16, 2010 7:41 AM

Employees’ State Insurance Corporation (ESIC) has invited applications from full service ad agencies for empanelment. The empanelled agencies will be responsible for creating and executing promotional activities for the Corporation’s headquarters in New Delhi and other field units located all over India.

Pallavi Goorha Kashyup Nov 16, 2010 7:40 AM

The New Year is set to commence with a lot of excitement for the out-of-home industry, with the first ever exchange4media Out-of-Home Advertising Awards slated to be held in Delhi on January 7, 2011. These Awards have been instituted to reward excellence in outdoor media for the work done between October 2009 and September 2010.

Pallavi Goorha Kashyup Nov 15, 2010 11:34 AM

The Nagar Palik Nigam, Gwalior (Madhya Pradesh), has invited sealed tenders from interested agencies, firms and companies for displaying ads on unipoles and hoardings located at different sites in nine advertising zones under its jurisdiction.

Pallavi Goorha Kashyup Nov 13, 2010 7:29 AM

Bharat Sanchar Nigam Ltd (BSNL), Bahraich, has invited bids under the ‘two-packet’ system from contractors for supply and installation of about 15 hoardings in the Bahraich SSA (Secondary Switching Area). The estimated value of the contract is Rs 15.30 lakh.

Pallavi Goorha Kashyup Nov 13, 2010 7:28 AM

From advertising beat to radio, OOH and now Face2Face – the journey in exchange4media seems to be this never ending adventure ride. As the industry transforms and swells in talent, I can only wait for more to come and learn from.

Pallavi Goorha Kashyup Nov 13, 2010 7:25 AM

MP Tourism has invited EOIs under the ‘two-packet’ system from competent parties for conducting a laser show on the Upper Lake in Bhopal in the month of December this year. The purpose of the show is to commemorate the Millennium celebration of Raja Bhoj.

Pallavi Goorha Kashyup Nov 11, 2010 7:38 AM

South East Central Railway has invited bids from OOH agencies for awarding sole ad rights or a period of three years for display of commercial advertisements at earmarked locations in the circulating areas and station approach roads at the Bilaspur railway station.

Pallavi Goorha Kashyup Nov 10, 2010 7:45 AM

The Office of the Cantonment Board, Agra, Uttar Pradesh, has invited sealed bids from interested parties for the installation of advertisement display boards on various roads within its jurisdiction.

Pallavi Goorha Kashyup Nov 10, 2010 7:43 AM

BCCL has partnered with Kwan Entertainment and Marketing Solutions to manage the winners of Pantaloons Femina Miss India 2010 and other candidates. As their agents, Kwan will manage their modelling work as well as film casting.

Pallavi Goorha Kashyup Nov 9, 2010 7:37 AM

The Directorate of Tourism, Uttar Pradesh, has invited tenders for fixing and installation of hoardings, unipoles, glow signs, display boards, mobile towers on vacant land and tourist houses undertaken by UPSTDC.

Pallavi Goorha Kashyup Nov 9, 2010 7:34 AM

The Airports Authority of India (AAI) has invited bids under the ‘two-packet system’ offering advertisement rights on 350 passenger baggage trolleys along with their retrieval, operation and maintenance at the civil air terminal of the Chandigarh Airport.

Pallavi Goorha Kashyup Nov 8, 2010 7:30 AM

North Western Railway, Jaipur division, has invited sealed tenders from advertising agencies and other interested parties for awarding sole ad rights for a period of one year. The ad-rights are being offered on a variety of display formats.

Pallavi Goorha Kashyup Nov 8, 2010 7:29 AM

Following a multi-agency pitch, Span Communications and Dentsu Marcom have won the 360 degree communication mandate for the Election Commission of India. PerceptH, Crayons and Concept were the other agencies in the fray for that business.

Pallavi Goorha Kashyup Nov 8, 2010 7:23 AM

The Director of Accounts (Postal), Maharashtra Circle, has invited sealed tenders under the ‘two-packet’ system offering advertising rights on hoardings in the office premises of Postal Account Office, Maharashtra Circle, Nagpur.

Pallavi Goorha Kashyup Nov 4, 2010 8:32 AM

The Municipal Corporation, Faridabad, has invited sealed tenders from interested parties offering advertising rights on a wide range of outdoor media properties on BOT basis.

Pallavi Goorha Kashyup Nov 4, 2010 8:30 AM

The Mumbai Metropolitan Region Development Authority (MMRDA) has invited sealed bids from agencies for leasing out rights for display of advertisements on Navghar flyover at Mulund (East) on Eastern Express highway in Mumbai.

Pallavi Goorha Kashyup Nov 2, 2010 8:36 AM

The Bangalore Metropolitan Transport Corporation (BMTC) has invited sealed tenders from interested agencies and individuals for fixing, erection and maintenance of hoardings and display boards to display advertisements at Kengari TTMC (package-1) bus terminal and at Shivajinagar bus station (package-2).

Pallavi Goorha Kashyup Nov 1, 2010 8:49 AM

MOMS, the OOH arm of Madison World, has featured the Warli characters while executing this campaign for Coke. Coke has unveiled a new campaign in the outdoor, spanning 20 cities across the states of Punjab, MP, Karnataka, Gujarat, UP, Orissa and Bihar. Interestingly, the creatives spanning all media features- are the Warli characters that are typically drawn on the walls of mud huts symbolizing people returning home.

Pallavi Goorha Kashyup Oct 30, 2010 8:29 AM

Corporation Bank has invited applications from INS accredited advertising agencies with a good track record for empanelment. The empanelled agencies will be responsible for carrying out the publicity campaigns for the bank in various media formats.

Pallavi Goorha Kashyup Oct 30, 2010 8:24 AM

Neeraj Chaturvedi will be moving to a larger role from his current role of Chief Operating Officer (N&E) Fever FM to head the Solutions Marketing Team for HT Media Limited, as part of his career progression in the HT Media group.

Pallavi Goorha Kashyup Oct 29, 2010 8:33 AM

Small Industries Development Bank of India (SIDBI), a principal financial institution engaged in promotion, financing and development of the MSME sector, has invited applications from accredited advertising agencies for empanelment.

Pallavi Goorha Kashyup Oct 29, 2010 8:27 AM

The Madhya Pradesh Urja Vikas Nigam (MPUVN) Limited, Bhopal has invited sealed tenders from reputed firms for outdoor publicity, promotions, canvassing of various programmes and schemes conducted by the Ministry of New and Renewable Energy (MNRE), Government of India, related to non conventional energy.

Pallavi Goorha Kashyup Oct 28, 2010 8:38 AM

The Mumbai regional office of Oil and Natural Gas Corporation Limited (ONGC), a ‘Maharatna’ Oil PSU, an Indian corporate with various offices in India and abroad, has invited expressions of interest (EoI) from reputed advertising agencies for empanelment.

Pallavi Goorha Kashyup Oct 28, 2010 8:25 AM

The Coimbatore City Municipal Corporation (CCMC) has invited expression of interest (EoI) from reputed and experienced companies to operate and maintain identified public conveniences (utilities) in lieu of advertisement rights.

Pallavi Goorha Kashyup Oct 27, 2010 8:32 AM

Dabur has recently signed on actor Ravi Kishan to promote their brand Dabur Chyawanprash in Uttar Pradesh and Bihar. The actor will promote the brand through on-ground activities amongst the target audiences at these states.

Pallavi Goorha Kashyup Oct 26, 2010 8:48 AM

Greenlam, the flagship laminate brand for Greenply Industries, has appointed ZenithOptimedia as its media planning and buying agency, and McCann Erickson as it creative agency.

Pallavi Goorha Kashyup Oct 26, 2010 8:38 AM

MPG has won the media duties for BNP Paribas bank. The account size is substantial but couldn’t be ascertained at time of filing the report. The win comes on the back of a multiagency pitch.

Pallavi Goorha Kashyup Oct 25, 2010 2:18 PM

Dubai-based Emirates Airline is scouting for a creative partner. O&M India is the incumbent on the business. The account size is estimated to be upwards of Rs 10 crore.

Pallavi Goorha Kashyup Oct 25, 2010 8:23 AM

The Uttar Pradesh State Road Transport Corporation (UPSRTC), a UP Government undertaking, with a fleet of over 8000 ordinary, premium and air-conditioned buses and 243 bus stations across the state, has invited expressions of interest (EoIs) from advertising agencies for empanelment.

Pallavi Goorha Kashyup Oct 23, 2010 8:35 AM

ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life. exchange4media looks into the journey so far…

Pallavi Goorha Kashyup Oct 23, 2010 8:34 AM

VP Anand Yalvigi has put in his papers at Havas Sports. Yalvigi had joined Havas Sports India as General Manager in August 2008 and he is moving on after spending two and half years in the company.

Pallavi Goorha Kashyup Oct 22, 2010 8:43 AM

ACC Cement, part of ACC Limited, is shopping for a creative partner. Everest Brand Solutions is the incumbent agency on the business. The size of the business has been pegged at Rs 10 crore.

Pallavi Goorha Kashyup Oct 22, 2010 8:24 AM

Bank of India is currently reviewing its media duties. The tender was floated last month and the agency conversations with the client have now begun.

Pallavi Goorha Kashyup Oct 21, 2010 8:30 AM

The Airports Authority of India (AAI) has invited bids from reputed firms under the 'two packet system' offering advertisement rights on 75 free baggage trolleys (FBTs) along with their retrieval, operation and maintenance at civil aerodrome, Porbandar.

Pallavi Goorha Kashyup Oct 20, 2010 8:37 AM

Nagar Nigam, Dehradun has invited sealed tenders for licensing out advertising display rights on 50 unipoles located on Rajpur road.

Pallavi Goorha Kashyup Oct 20, 2010 8:36 AM

ABD flagship brand, Officer's Choice, is the 2nd largest brand in the prestige whisky segment in India. The brand is now positioned with a baseline ‘Jagaiye apne andar ka officer’. The new campaign enumerates the needs and aspirations of a common man, to constantly do well and make the right choices in life.

Pallavi Goorha Kashyup Oct 17, 2010 6:39 PM

The Sports Authority of India (SAI), NSEC, Kolkata, has invited tenders under the ‘three-cover’ system to display hoardings inside the SAI campus alongside EM Bypass for a period of two years. The earnest money deposit (EMD) required for this tender is Rs 1 lakh.

Pallavi Goorha Kashyup Oct 16, 2010 8:25 AM

The Aurangabad Municipal Corporation has invited tenders under the ‘two-cover’ system for leasing out ad display rights at different locations in the city. The contracts will be offered for a period of three years.

Pallavi Goorha Kashyup Oct 16, 2010 8:24 AM

The Ministry of Defence has invited Expression of Interest (EOI) from agencies for production of quality ads for various media platforms to attract candidates to seek the Army as a career option. Last date for receiving the EOIs is October 20, 2010.

Pallavi Goorha Kashyup Oct 14, 2010 7:35 AM

After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.

Pallavi Goorha Kashyup Oct 13, 2010 8:32 AM

Microsoft, along with The Times of India and Lodestar UM, has announced a 30-day ‘Win Big with Original’ campaign aimed at helping consumers identify the benefits of using original Windows 7, which now comes with Microsoft Security Essentials.

Pallavi Goorha Kashyup Oct 13, 2010 8:30 AM

The 11th CRY Cadence Corporate Citizenship Challenge is a two-day, multiple sporting event, which will be held at the Noida stadium in Sector 21 A on December 4-5, 2010. Up to 16 corporate teams will compete in six different sports. Each team will have slots for 50 members each.

Pallavi Goorha Kashyup Oct 12, 2010 10:27 AM

Northern Railway has invited tenders under the ‘two-packet’ system offering ad rights for the Shimla railway station. These rights will be offered for a period of three years. The EMD required for this tender is Rs 17,100.

Pallavi Goorha Kashyup Oct 12, 2010 8:31 AM

The City and Industrial Development Corporation of Maharashtra Ltd (CIDCO) has invited applications for empanelment of sole advertising agency to display ads at various premium locations at Kharghar railway station on Belapur-Panvel rail corridor in Navi Mumbai.

Pallavi Goorha Kashyup Oct 11, 2010 8:21 AM

The Kolkata Metro Railway has invited bids for installation, maintenance and display of ads inside and outside of coaches, including in front of the ‘front cab’ and ‘rear cab’ of 17 rakes. The ad rights are being offered for a total display area of 255,216 sq. inch.

Pallavi Goorha Kashyup Oct 9, 2010 7:53 AM

The State Transport Department, Government of Jharkhand, has invited sealed tenders under the ‘two-cover’ system from advertising agencies offering ad rights on hoardings at different bus stops located in various zones of the state.

Pallavi Goorha Kashyup Oct 9, 2010 7:51 AM

All eyes, and should we say ears, are on who the winners of the first ever exchange4media Radio Advertising Awards (ERAA) would be. Well, the winners will be unveiled in a few hours time at a grand ceremony at the Sahara Star in Mumbai on October 7, 2010.

Pallavi Goorha Kashyup Oct 7, 2010 8:05 AM

The quality of entries received for the inaugural exchange4media Radio Advertising Award (ERAA) was highly appreciated by the distinguished Jury. The Awards has the radio industry and advertisers all excited. Jury members, too, have affirmed and resonated the industry’s view of the need for an awards initiative like ERAA. The Awards ceremony will be held at Sahara Star Mumbai on October 7.

Pallavi Goorha Kashyup Oct 4, 2010 4:01 PM

West Central Railway has invited tenders for awarding sole ad rights for display of hoardings at LC gates within the Kota division. The contract shall be awarded for a period of five years.

Pallavi Goorha Kashyup Sep 30, 2010 8:19 AM

The India Trade Promotion Organisation (ITPO) has invited bids from agencies for licensing out sole ad rights for outdoor ad space at various locations in Delhi’s Pragati Maidan area. The rights are being offered for 39 ad sites for a period of eight months, commencing from November 1, 2010.

Pallavi Goorha Kashyup Sep 29, 2010 7:44 AM

Following a multi-agency pitch, Milestone Brandcom has bagged the out-of-home duties of Tata Teleservices’ brand Tata Indicom. Under the mandate, Milestone Brandcom will handle all three brands under Tata Indicom – CDMA, Photon and Walky – across 22 circles. MOMS Outdoor Media Solutions has bagged the Tata Docomo business. Industry sources have pegged the cumulative account size at upwards of Rs 100 crore.

Pallavi Goorha Kashyup Sep 29, 2010 7:37 AM

In a bid to popularize various schemes and projects implemented by the department, Water Supply and Sanitation Department (WSSD), Government of Maharashtra, has invited applications from suitable agencies. Empanelled agencies would be responsible for handling outdoor, print, and electronic advertisements for raising public awareness regarding programmes implemented by the department.

Pallavi Goorha Kashyup Sep 28, 2010 9:20 AM

Judging process for the first ever exchange4media Radio Advertising Awards (ERAA) has commenced with Jury meets in Mumbai on September 26 and now in Delhi on September 28. The entries received from the cross-section of the industry have been deeply appreciated by the distinguished Jury, making the process more interesting. The Awards ceremony will be held in Mumbai on October 7.

Pallavi Goorha Kashyup Sep 28, 2010 8:12 AM

The Department of Tourism, Government of Karnataka, has invited bids to supply, install and erect hoardings at entry and vantage points in various districts of Karnataka. The EMD required ranges from Rs 1.82 lakh to Rs 1.97 lakh.

Pallavi Goorha Kashyup Sep 25, 2010 8:04 AM

Radio Mirchi remains the hot favourite FM station in the Mumbai market as per RAM data for a six-week average ending with Week 36. According to the market share figures of radio channels during the last six weeks, Radio Mirchi ended Week 36 with a market share of 17.6 per cent.

Pallavi Goorha Kashyup Sep 25, 2010 8:03 AM

Laqshya Media, which has OOH assets pan-India, will now market more than 400 out-of-home media assets in Pune, including billboards, pole kiosks, traffic booths and mobile vans.

Pallavi Goorha Kashyup Sep 23, 2010 8:04 AM

Stage is set for the judging process to commence for the first ever exchange4media Radio Advertising Awards (ERAA) as the last date for receiving entries got over on September 20, 2010. An overwhelming response has been received from cross-section of the industry. The Awards ceremony will be held in Mumbai on October 7, 2010.

Pallavi Goorha Kashyup Sep 23, 2010 7:59 AM

Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.

Pallavi Goorha Kashyup Sep 21, 2010 8:48 AM

Seeing the enthusiastic response to the first ever exchange4media Radio Advertising Awards (ERAA), last date for sending entries for the Awards has been extended to September 20, 2010. The Awards will be presented at a grand ceremony in Mumbai on October 7, 2010.

Pallavi Goorha Kashyup Sep 20, 2010 8:06 AM

Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins.

Pallavi Goorha Kashyup Sep 17, 2010 8:07 AM

RC&M has been awarded the tender for deployment of digital signage network solution in Delhi Metro Rail Corp. This 5-year contract will involve the installation, operation and maintenance of LCD screens at Metro stations like Central Secretariat, Chandni Chowk, Chawri Bazar, etc.

Pallavi Goorha Kashyup Sep 16, 2010 7:43 AM

Northern Railway has invited sealed tenders for branding of the Taj Commonwealth Express through exterior vinyl wrapping on 14 (LHB) coaches. The approximate cost of the project is Rs 1.17 crore.

Pallavi Goorha Kashyup Sep 16, 2010 7:42 AM

Radio Mirchi remains the hot favourite FM station in the Delhi market as per the RAM data for five-week average ending with Week 35. Mirchi ended Week 35 with a market share of 24.6 per cent, way ahead of the rest.

Pallavi Goorha Kashyup Sep 15, 2010 8:01 AM

The Haryana Urban Development Authority (HUDA), Faridabad has invited sealed bids from experienced agencies, offering advertisement rights for display of ads on 30 unipoles, four mobile vans and 50 pole kiosks at various locations across the city.

Pallavi Goorha Kashyup Sep 15, 2010 8:00 AM

The Gurgaon Municipal Corporation has invited sealed tenders from interested parties offering advertising rights on 64 unipoles and eight full colour day-night LED video screens at identified locations within the area under its jurisdiction.

Pallavi Goorha Kashyup Sep 14, 2010 7:59 AM

While TAM results are eagerly awaited every Wednesday by the television industry, RAM has not matched up as a currency for the radio industry. One of the reasons cited is the limited coverage area of four metros. exchange4media gets the industry’s take on RAM, its shortcomings and the expectations from this audience measurement system.

Pallavi Goorha Kashyup Sep 14, 2010 7:53 AM

As the last date for the exchange4media Radio Advertising Awards (ERAA) 2010 approaches fast on September 20th, the distinguished Jury panel is looking forward to some scintillating work in radio advertising. The first ever ERAA 2010 will be held in Mumbai on October 7 and will recognise work done in the field of radio advertising for the period July 2009 to June 2010.

Pallavi Goorha Kashyup Sep 14, 2010 7:49 AM

Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.

Pallavi Goorha Kashyup Sep 13, 2010 7:55 AM

The Khurda Road Division of East Coast Railway has invited tenders under the ‘two-packet’ system from experienced firms for awarding three-year contracts for display of commercial advertisements.

Pallavi Goorha Kashyup Sep 11, 2010 7:45 AM

Mahanagar Telephone Nigam Ltd (MTNL), Mumbai has invited expressions of interest from ad agencies for utilising existing hoardings and ad displays in telephone exchange buildings of MTNL in the Mumbai, Thane, Navi Mumbai and Bhayandar Municipal Corporation areas.

Pallavi Goorha Kashyup Sep 11, 2010 7:44 AM

Radio Mirchi remains the hot favourite in the Kolkata market as per RAM data for the four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 20.3 per cent.

Pallavi Goorha Kashyup Sep 10, 2010 8:02 AM

The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.

Pallavi Goorha Kashyup Sep 10, 2010 7:58 AM

Excitement is building up for the first ever exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Last date for receiving entries for the Awards is September 20.

Pallavi Goorha Kashyup Sep 10, 2010 7:51 AM

Chandigarh Transport Undertaking (CTU) has invited offers in two parts, comprising a technical bid and a price bid, offering ad rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh, on license basis. These rights are being offered for a period of one year.

Pallavi Goorha Kashyup Sep 9, 2010 8:02 AM

Usually leaning more towards television advertising, PepsiCo has adopted the ‘disruptive’ move of launching its sugar free cola, Pepsi Max, almost without any television media buy. Instead, it will run the ad campaign only on the worldwide web and social networking sites.

Pallavi Goorha Kashyup Sep 9, 2010 8:00 AM

Times OOH has won the bid for exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and four underground stations.

Pallavi Goorha Kashyup Sep 8, 2010 7:49 AM

Radio Mirchi is the hot favourite in the Mumbai market as per RAM data for a four-week average ending with Week 34. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 34 with a market share of 17.4 per cent in Mumbai.

Pallavi Goorha Kashyup Sep 7, 2010 8:22 AM

The Navi Mumbai Municipal Transport (NMMT) undertaking is offering advertising rights on buses, including AC Volvo buses. These rights will be awarded for a period of three to five years. The earnest money deposit (EMD) required has been fixed at Rs 555,500.

Pallavi Goorha Kashyup Sep 7, 2010 8:20 AM

The India Trade Promotion Organisation (ITPO) has invited proposals from media owners and agencies for hiring hoardings, unipoles and 75 advertising panels inside Metro trains plying on DMRC Lines I, II and III in Delhi.

Pallavi Goorha Kashyup Sep 6, 2010 9:03 AM

Along with the radio players and advertisers, creative honchos and media planners are equally excited about the first ever exchange4media Radio Advertising Awards (ERAA). The media planners are positive that ERAA will recognise quality work and talent in the industry. The 1st Annual ERAA will be held in Mumbai on October 7, 2010 and will recognise the best work done between July 2009 and June 2010. The last date for receiving entries for the Awards has been extended to September 20.

Pallavi Goorha Kashyup Sep 6, 2010 8:55 AM

The Faridabad Municipal Corporation has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties on a BOT basis. The media properties being offered at various locations include 84 unipoles, 55 gantries, and 11 BQS, among others.

Pallavi Goorha Kashyup Sep 2, 2010 8:27 AM

The Lalit Kala Akademi, New Delhi, has invited open tenders under the ‘two-packet’ system from agencies for making backlit displays for a special art exhibition, titled ‘Art Celebrates’, on the occasion of the Commonwealth Games 2010. The successful bidders shall be required to put up 100 high quality displays at different locations in Delhi and NCR to depict works of art. The EMD required for this tender is Rs 50,000.

Pallavi Goorha Kashyup Sep 2, 2010 8:22 AM

Radio Mirchi is the hot favourite in the Delhi market as per the RAM data for a four-week average ending with Week 33. According to the market share figures of radio channels during the last four weeks, Radio Mirchi ended Week 33 with a market share of 24.4 per cent.

Pallavi Goorha Kashyup Sep 2, 2010 8:19 AM

Law & Kenneth has promoted Neeraja Kale to Senior Vice President and Branch Head of Law & Kenneth Mumbai. She was earlier the Vice-President. Kale had joined Law & Kenneth a year back. This is the first time that Law & Kenneth is appointing a Branch Head for Mumbai.

Pallavi Goorha Kashyup Sep 2, 2010 8:18 AM

Hectic activity is on for the 1st Annual exchange4media Radio Advertising Awards (ERAA), which will be held in Mumbai on October 7, 2010. ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010. Following the overwhelming response from the agencies, advertisers and radio stations, and on popular demand, the last date for receiving entries for the Awards has been extended to September 20.

Pallavi Goorha Kashyup Sep 1, 2010 7:59 AM

Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with Week 32.

Pallavi Goorha Kashyup Aug 31, 2010 8:22 AM

With its ‘Suno Sunao, Life Banao’ strategy, Big FM has been adapting well to the markets where it is present. Even as it has incorporated content in local languages, the FM station has not neglected its key Hindi speaking markets. exchange4media takes a look at Big FM’s evolution over the years and its programming strategy.

Pallavi Goorha Kashyup Aug 31, 2010 8:19 AM

The tussle between music companies and the radio industry over the music royalty issue is not over yet. The Copyright Board had recently recommended a revenue sharing model for the radio companies and the music companies. However, music companies are far from happy with the recommendation and have come out strongly against it. They share their reservations with exhange4media.

Pallavi Goorha Kashyup Aug 31, 2010 8:11 AM

The Mumbai Division of Western Railway has invited sealed tenders under the ‘two-packet’ system for awarding bulk ad rights for suburban section of the entire Mumbai division. The ad rights are being offered on a variety of display formats.

Pallavi Goorha Kashyup Aug 28, 2010 8:31 AM

Evarist Rego is joining Ajmal Group of Companies as Marketing Head. He takes charge from September 1, 2010. Ajmal Group is one of the premium perfume manufacturers in the Gulf Cooperation Council (GCC) region, with presence in both oriental and French perfumes.

Pallavi Goorha Kashyup Aug 27, 2010 8:30 AM

Radio Mirchi is the hot favourite among male and female listeners in Delhi in the morning slot as per RAM data for a four-week average ending with Week 32.

Pallavi Goorha Kashyup Aug 27, 2010 8:22 AM

It is not just the radio players and advertisers who are looking forward to the first ever exchange4media Radio Advertising Awards (ERAA). Calling ERAA a wonderful initiative, the creative honchos feel the awards would encourage better creativity in the radio medium. The 1st Annual ERAA will be held in Mumbai on September 15, 2010, and will recognise the best work done between July 2009 and June 2010.

Pallavi Goorha Kashyup Aug 27, 2010 8:21 AM

The bitter tussle between radio operators and music companies over royalty payment has come to an end with the Copyright Board recommending a revenue sharing model. Around 2 per cent of net advertising revenues of radio companies will now be given as royalty tax to the music companies, providing a much needed relief to radio players.

Pallavi Goorha Kashyup Aug 26, 2010 8:22 AM

The West Bengal Surface Transport Corporation (WBSTC) Limited, has invited sealed bids from competent agencies and companies, offering advertising rights on its fleet of buses. These advertising rights will be awarded for approx 130 buses, which comprise of 30 AC Volvo and 100 ultra low floor AC buses.

Pallavi Goorha Kashyup Aug 24, 2010 9:06 AM

Span Communications has won the media duties for Indiabulls Securities account. The agency will handle the media buying and planning of Indiabulls Securities. Onads Communications had won the creative duties for Indiabulls Securities account in August, this year. According to industry sources, the account size is pegged at around Rs 10-15 crore. The incumbent agency was Dentsu Media.

Pallavi Goorha Kashyup Aug 24, 2010 8:52 AM

Radio Mirchi and Radio City are the hot favourites among male listeners in Mumbai in the morning slot, while Radio Mirchi is the station of choice for the Mumbai women. AIR FM 2 Gold is also one of the most listened to station among male listeners.

Pallavi Goorha Kashyup Aug 23, 2010 8:43 AM

Hill Road Media has produced a 15-minute radio show, which is being broadcast daily in over 7,000 schools in Uttar Pradesh. The main themes of the show revolve around health, nutrition, hygiene, education, gender equality, child rights, and the importance of a good learning environment.

Pallavi Goorha Kashyup Aug 21, 2010 7:46 AM

Western Railway has invited sealed tenders under the ‘two-packet’ system for licensing out ad rights for display of advertisements through hoardings at Shastri Bridge, Indore within the Railway premises. The contract shall be awarded for a period of five years and EMD has been fixed at Rs 70,000.

Pallavi Goorha Kashyup Aug 21, 2010 7:44 AM

Soumya Acharya has been roped in as a Consultant in the buying resource department at ZenithOptimedia. Acharya is reporting to Navin Khemka, Senior VP, ZenithOptimedia. His last stint was as Senior Investment Director with Maxus, where he had worked for four and a half years.

Pallavi Goorha Kashyup Aug 21, 2010 7:43 AM

The RAM data for Week 31 shows Radio Mirchi continuing its lead in the Kolkata market in the morning slot between 7 am and 11 am. The FM station had a 21.7 per cent market share. Placed second was Big FM, which secured a market share of 20.9 per cent, while Friends FM followed with a market share of 12.3 per cent.

Pallavi Goorha Kashyup Aug 20, 2010 8:38 AM

Industry leaders have wholeheartedly welcomed the exchange4media Radio Advertising Awards (ERAA). The 1st Annual ERAA is being held in Mumbai on October 7, 2010, and will recognise the best work done between July 2009 and June 2010. Last date for receiving entries is September 20, 2010. Awards would be given in 22 categories.

Pallavi Goorha Kashyup Aug 19, 2010 8:38 AM

Big FM continues its undisputed lead in the Bangalore market in the morning slot between 7 am and 11 am. As per RAM data for Week 31, the FM station has garnered a market share of 20.7 per cent. Placed second is Radio Mirchi, which has secured a market share of 16.9 per cent, followed by Radio City with a 12.8 per cent market share.

Pallavi Goorha Kashyup Aug 19, 2010 8:33 AM

Percept Out-of-Home, a division of Percept Ltd, has bagged DLF’s latest retail campaign account. The Great Shopping Extravaganza, from DLF’s retail repertoire, was launched in mid-July 2010 and ran through August 2010. Percept Out-of-Home was the appointed OOH agency that executed their outdoor activities around the posh locales in Delhi.

Pallavi Goorha Kashyup Aug 18, 2010 8:41 AM

The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system, offering exclusive display advertisement rights at the Vijayawada Airport. The contract will be awarded for a period of five years on glow signs and hoardings. The total advertisement area being offered is approximately 2,608 sq. ft.

Pallavi Goorha Kashyup Aug 18, 2010 8:40 AM

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Delhi market in the morning slot between 7 am and 11 am. The FM station had a 25 per cent market share. Placed second was AIR FM 2 Gold, which secured a market share of 19.5 per cent, while Fever FM followed with a market share of 14.3 per cent.

Pallavi Goorha Kashyup Aug 18, 2010 8:39 AM

The Orissa Tourism Development Corporation (OTDC) Ltd has invited offers under ‘technical bids’ and ‘price bids’ from advertising agencies and media owners for hiring hoardings at selected locations for a period of one year. The EMD required is Rs 5,000.

Pallavi Goorha Kashyup Aug 17, 2010 8:44 AM

The Mumbai Metropolitan Region Development Authority (MMRDA) has invited bids from agencies for leasing out ad display rights on various skywalks in and around Mumbai. The total space being offered is approximately 50,000 sq. m. The contracts shall be awarded for a period of two years.

Pallavi Goorha Kashyup Aug 17, 2010 8:43 AM

While there are quite a few awards to recognise print and TV advertising work, not enough recognition has been given to work done in the field of radio advertising. Keeping this in mind, the exchange4media Radio Advertising Awards (ERAA) have been set up. The 1st Annual ERAA is being held in Mumbai on October 7, 2010. The work done should be for the period July 2009 and June 2010. Last date for receiving entries is September 20, 2010.

Pallavi Goorha Kashyup Aug 17, 2010 8:40 AM

RAM data for Week 31 shows Radio Mirchi continuing its lead in the Mumbai market in the morning slot between 7 am and 11 am. The FM station had a 17.5 per cent market share. Placed second was Red FM, which secured a market share of 14.9 per cent, while Radio City followed with a market share of 13.9 per cent.

Pallavi Goorha Kashyup Aug 16, 2010 8:31 AM

Mumbai-based Kreate Advertising has been keeping busy these last two months, adding a slew of new accounts. The agency has bagged the creative duties for clients like Mitashi Edutainment, Camlin Ltd (2mm mechanical pencils), Aditya Jyot Eye Hospital and Gold Genie India, among others. The agency was started by Dhaval Mehta eight years ago.

Pallavi Goorha Kashyup Aug 16, 2010 8:29 AM

The Safidon Municipal Corporation (Jind), Haryana, has invited tenders for ad rights for a wide range of outdoor media properties at different locations in its premises. The media properties being offered include 50 unipoles, 25 hoardings and 100 kiosks.

Pallavi Goorha Kashyup Aug 14, 2010 9:27 AM

The Nagpur Municipal Corporation (NMC) has invited bids under the ‘two packet’ system for licensing out ad rights of advertisement boards placed on the parapet wall of Yashwant Stadium, Dhantoli. The contract shall be awarded for a period of three years.

Pallavi Goorha Kashyup Aug 14, 2010 9:27 AM

Britannia has launched a new TVC for its biscuit brand Tiger, which marks the return of the brand to television advertising after a hiatus and also presents the brand with a new positioning idea. Titled ‘khali pet’, the campaign broke across channels on August 7, 2010.

Pallavi Goorha Kashyup Aug 14, 2010 9:26 AM

As per RAM data, Radio Mirchi continued its dominance in the afternoon, evening slot and night slot in the Kolkata market. Radio Mirchi ended Week 30 with a market share of 17.1 per cent in the afternoons in Kolkata, emerging as the No. 1 player in that time slot.

Pallavi Goorha Kashyup Aug 13, 2010 8:34 AM

Havas has acquired a majority stake in Acmic Interactive in India, and the company has been renamed Euro RSCG 4D Matrix with immediate effect. Acmic is an Indian search company since 2004, servicing domestic and global clients.

Pallavi Goorha Kashyup Aug 13, 2010 8:29 AM

The Nagar Parishad Ganganagar, Rajasthan, has invited for offers through auction-cum-tenders for leasing out advertising rights on different outdoor media properties. The media properties being offered include 38 hoardings and 25 kiosks.

Pallavi Goorha Kashyup Aug 12, 2010 8:30 AM

The office of the Cantonment Board, Meerut, Uttar Pradesh, has invited different tenders for installation of hoardings, unipoles, IHPs, kiosks and display of wall paintings, banners and sun packs on a license fee basis. The contracts shall be awarded for a period of one year. The EMD required for these tenders range from Rs 10,000 to Rs 1 lakh.

Pallavi Goorha Kashyup Aug 12, 2010 8:29 AM

The Delhi Transport Corporation (DTC) has invited tenders offering two-year rights for display of ads on 135 newly constructed or under construction modern stainless steel bus queue shelters lying under the Common Wealth Games 2010 zone on an ‘as-is-where-is-basis’.

Pallavi Goorha Kashyup Aug 12, 2010 8:29 AM

RK Swamy BBDO continues to stir emotions in the latest ad campaign as part of ‘The Complete Man’ series for Raymond Textiles. After showing hie sensitive side to his family, spouse, teacher, even pets, the new campaign sees ‘The Complete Man’ extending his caring attitude to the community around him.

Pallavi Goorha Kashyup Aug 12, 2010 8:28 AM

As per the latest RAM data, Radio Mirchi continues its dominance in the afternoon and night slots in the Mumbai markets. However, the evening slot is led by Red FM.

Pallavi Goorha Kashyup Aug 12, 2010 8:27 AM

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 11, 2010 8:29 AM

Tarun Chauhan has come on board JWT Mumbai as Senior VP & Managing Partner. He replaces Dhunji Wadia, who had quit the agency in May 2010. Senior sources close to the development have confirmed the news. Chauhan moves from Lowe Lintas, where he was President.

Pallavi Goorha Kashyup Aug 11, 2010 8:28 AM

The Airports Authority of India (AAI) has invited bids under the ‘two-packet’ system offering exclusive display ad rights at the civil aerodrome at Surat and putting up hoardings outside the Dr Babasaheb Ambedkar International Airport, Nagpur.

Pallavi Goorha Kashyup Aug 11, 2010 8:27 AM

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 10, 2010 7:32 PM

The Metropolitan Transport Corporation (Chennai) Ltd (MTC) has invited bids under the ‘two-packet’ system from eligible applicants offering ad display rights on the rear side of passenger seats in over 2,200 buses. The contract shall be awarded for a period of 33 months.

Pallavi Goorha Kashyup Aug 10, 2010 8:27 AM

The Delhi market has three different FM players leading in the three time slots. As per RAM data, while Fever FM rules the afternoon slot, Radio Mirchi continues its dominance in the evening slot. Delhiites prefer to tune in to AIR FM 2 Gold the most at night.

Pallavi Goorha Kashyup Aug 10, 2010 8:21 AM

GM has had a 14-year journey in India. The auto major launched Chevrolet in India in February 2003, and since then has introduced cars across the spectrum, which include Spark, Beat, and Captiva, among many others. exchange4media traces Brand Chevrolet’s journey in India, including its various campaigns and the road ahead.

Pallavi Goorha Kashyup Aug 10, 2010 8:20 AM

The latest RAM data shows Big FM continuing with its dominance in the afternoon and evening slots in the Bangalore market. The FM player ended Week 30 with a market share of 18.9 per cent in afternoon slot and 21.1 per cent in the evening slot. AIR FM 1 Vivid Bharati was its nearest competitor.

Pallavi Goorha Kashyup Aug 9, 2010 7:36 AM

Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.

Pallavi Goorha Kashyup Aug 9, 2010 7:36 AM

Ministry of Tourism (MOT) has just concluded the pitch for the first phase of Incredible India’s online campaign. Span Communications has been awarded this part of the business. Sources informed that every year MOT spends Rs 15-20 crore on its online media campaign in domestic and international markets. The pitch for the second phase would be announced soon.

Pallavi Goorha Kashyup Aug 9, 2010 7:29 AM

BBC and Radio Misty have jointly organised ‘BBC Ek Mulakat live with Kiran Bedi’ on August 7, 2010, in Siliguri. This is the first time that ‘BBC Ek Mulakat’ is being held live in this region. The live show will be hosted by Rupa Jha. ‘BBC Ek Mulakat’ is aired every Sunday at 4 pm on Radio Misty.

Pallavi Goorha Kashyup Aug 7, 2010 9:23 AM

The Nagar Parishad Rewari, Haryana, has invited sealed tenders from interested parties offering ad rights on a wide range of outdoor media properties, including unipoles and kiosks, at different locations. The contract is for a period of three years. The minimum reserve price specified is Rs 5.364 crore.

Pallavi Goorha Kashyup Aug 7, 2010 8:37 AM

The Tamil Nadu Transport Corporation (CBE) Ltd has invited bids under the ‘two-packet’ system for licensing out rights for display of ads on its buses numbering approximately 770. The contract will be awarded for a period of 11 months. The EMD required is Rs 5 lakh.

Pallavi Goorha Kashyup Aug 7, 2010 8:36 AM

From Vivid Bharati’s ‘Aap ki Farmaish to Red FM’s ‘Malishka ke Jasoos’, programming on radio has come a long way. With the industry gearing up for Phase III of FM expansion, exchange4media takes a look at how private FM players have been faring over the years. This report explores Red FM’s growth, its programming strategy and some major milestones along the way.

Pallavi Goorha Kashyup Aug 6, 2010 8:52 AM