After dividing its media biz between OMD and MEC, Reliance Communications has now moved its wireless business to Grey Worldwide. The account comprises all offerings of Reliance Communications, including the 3G launch.
Education sector advertising in print rose by 2 pc during January-June 2010, as compared to January-June 2009. Educational institutions led the advertising of education sector in print during this period. Planman Consultant India Pvt Ltd was the top advertiser of the education sector in print during January-June 2010.
The latest RAM data shows Big FM continuing with its dominance in the afternoon and evening slots in the Bangalore market. The FM player ended Week 30 with a market share of 18.9 per cent in afternoon slot and 21.1 per cent in the evening slot. AIR FM 1 Vivid Bharati was its nearest competitor.
Charu Bakshi has bid adieu to creative hot shop 4D IMC (Integrated Marketing Communication), where she was President. She was with 4D IMC for one and a half years. Senior sources close to the development have confirmed the news. It is not known where Bakshi headed next.
Newly-formed Purple Spinach Communications, owned by Sandy Pinto, former Senior Vice-President at Ignitee, has joined hands with Niche Events & Promotions to form a collaboration, wherein Purple Spinach would handle all the creative work for Niche Events.
‘Open’, the weekly magazine from Open Media Network, the media venture of RPG Enterprises, has embarked on an initiative to promote the brand and boost subscriptions. R Rajmohan, Publisher, ‘Open’, shares the magazine’s high decibel 360 degree communication plan with exchange4media.
Tata Teleservices is re-evaluating its creative mandate. It is learnt that while the process includes only the roster agencies Contract Advertising and DraftFCB Ulka, McCann Erickson too was invited to make a presentation. The evaluation is only for Tata CDMA, Tata Photon and Walky businesses. There would be no change in the media mandate, which is handled by Lodestar UM.
While English business dailies have managed to garner a loyal readership, their Hindi counterparts are still struggling to firm their footholds. True, English business papers have been around longer, but even after three years or so of their existence, Hindi dailies from leading media houses have not been able to go much beyond being translated versions of their English editions. exchange4media finds out from industry players what has not worked out and whether the situation is really so bleak.
The recently concluded Coca-Cola India media pitch has left the industry slightly surprised. It was not about Lodestar UM winning the business, but more about Coca-Cola India severing its 11-year old ties with Madison Media. Are pitches good news – that is a bit of a trick question. That said, the Coca-Cola pitch has led to some interesting industry conversations, and how there is a thing or two to learn from it.
Pitch, the marketing magazine from the exchange4media Group, is out to celebrate its seventh anniversary this year by further exploring the power of marketing. As part of these celebrations, Pitch is coming out with India’s Top Marketers Survey, an endeavour to identify and felicitate top 50 examples of Marketing Excellence.
Ministry of Tourism (MOT) has just concluded the pitch for the first phase of Incredible India’s online campaign. Span Communications has been awarded this part of the business. Sources informed that every year MOT spends Rs 15-20 crore on its online media campaign in domestic and international markets. The pitch for the second phase would be announced soon.
Biscuits manufacturer Unibic India has appointed MediaCom to handle its media mandate. There was no formal pitch for the business. Industry sources peg the account to be in the vicinity of Rs 10-12 crore. The win comes close on the heels of MediaCom Bangalore winning the Royal Orchid business. Grey Worldwide handles the creative duties for Unibic India.
Social Media can be used for a number of things such as brand promotion, online branding, etc. It is a great tool for online reputation management… Why it is more relevant now is that for a public company, there is a direct relation between their success and what is being said about their brand on the street. One of the major roadblocks in the Indian context is that many still treat digital marketing as a technology function. This is more so in Social Media… Building a community to strengthen a relationship is all about getting to know your customer. SMM and SEO are vehicles to reach your target audience, but unless you know your customer and where they are, these tools will not work.
<p align=justify>Our marketing strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will expand our product lines based on this in the future. We also periodically launch exciting campaigns to connect with our consumers… The consumers also interact with our brand through some innovative and exciting tools like the Mary Kay Kissologist and the Mary Kay Virtual Makeover on our website… So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR.