The Khurda Road Division of East Coast Railway has invited tenders under the ‘two-packet’ system from experienced firms for awarding three-year contracts for display of commercial advertisements.
Mahanagar Telephone Nigam Ltd (MTNL), Mumbai has invited expressions of interest from ad agencies for utilising existing hoardings and ad displays in telephone exchange buildings of MTNL in the Mumbai, Thane, Navi Mumbai and Bhayandar Municipal Corporation areas.
UTV World Movies and NBC have joined hands to help cancer patients. Some of Hollywood’s biggest stars are performing live as part of a first of its kind CSR initiative, titled ‘Stand up to cancer’. This performance will be aired on UTV World Movies and NBC and the proceeds will go to the cancer patients.
The Reporter’s Diary of exchange4media’s correspondent Akash Raha, who covers print media, is a whirlwind account of the IRS reportage and the coverage of the Indian Magazine Congress in Mumbai. Here’s the news behind the news...
To create brand awareness amongst the B class cities and rural market through the online medium, Wynncom Mobiles has launched an online communication campaign ‘Ab Style se karo Social Networking’.
In its bid to showcase its capabilities in the digital field, R K Swamy BBDO’s digital arm Interactive has come up with its website for the first time and has created a benchmark for others by launching it in 3D.
Rajiv Dube of Aditya Birla Management Corp has been unanimously elected Chairman of the Board of ASCI. G Krishnan of TV Today Network has been elected Vice-Chairman, while GroupM Media’s Vikram Sakhuja has been re-appointed Honorary Treasurer.
“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama.
As the city of Delhi prepares to host India’s biggest sporting event ever, CNN-IBN, IBN7 & IBN-Lokmat announced ‘Indian Sports Legends – A Network18 Initiative’. The initiative is an effort to honour the living legends of Indian sports who have brought glory to the Nation, yet haven’t been recognized enough. The awards are aimed at recognizing their selfless contribution to Indian sports and for being India's sporting icons who have endured over generations. It is an honour for their timeless achievements and for displaying the greatest sporting spirit by placing the country above personal triumph. These awards will be given away in a grand ceremony to be held in Delhi on Friday, 24 September 2010.