The quarter two data of the Indian Readership Survey is out and much like the previous rounds, the survey has shown no major changes in the top publications. Dainik Jagran and Dainik Bhaskar take lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala.
The first-ever Watch World Awards 2010 will be held in Delhi on August 25. The Awards, instituted by the Chitralekha Group, are the first of its kind from this part of the world. With Watch World’s clout in the international watch market and with the participation of global brands, the Awards are poised to become a calendar event for the watch industry. The Watch World Awards are supported by AU Finja and Religare.
Print ad volumes of the travel & tourism sector dipped marginally by 1 per cent during the first half of 2010 as compared to H1 of 2009. Maximum advertising of private/ international tourism in print was seen in this period. Kesari Tours was the leading advertiser of the travel & tourism sector in print during H1 of 2010.
Radio Mirchi and Radio City are the hot favourites among male listeners in Mumbai in the morning slot, while Radio Mirchi is the station of choice for the Mumbai women. AIR FM 2 Gold is also one of the most listened to station among male listeners.
GovernanceNow, a Sri Adhikari Brothers’ enterprise, recently organised a forum to discuss the current situation in Bihar under Chief Minister Nitish Kumar and its future growth prospects. Uday Shankar, CEO, Star India, engaged the Bihar Chief Minister in a tough round of Q&A. The forum, titled ‘Bihar on the Move’, was inaugurated by MJ Akbar, Editor-in-Chief, The Sunday Guardian.
In its bid to strengthen its position in the field of art, digital and electronic medium, Noshe Oceanic Group has firm plans in place and has recently launched one-of-its-kind art brand, An-yah!!. Meanwhile, keeping in mind the rising demand of digital media services, Noshe Group is planning to set up its digital arm soon.
The Pitch Marketing Academy workshop unfolded with marketing bigwigs sharing insightful presentations on ‘Marketing through Partnerships & Alliances’. The workshop covered wide ranging topics such as emerging trend of alliances among brands and the intricacies involved in such partnerships. The eminent speakers stressed on how marketing was no more about just delivering the message, but also about creating experience for the consumers.
The exchange4media group, in association with Dainik Jagran, organised the Pitch Marketing Academy workshop on August 21, 2010. The workshop was the first in the series of workshops on cutting edge marketing trends and dealt with ‘Marketing through Partnerships and Alliances’. Future Value Retail Ltd’s Sadashiv Nayak and Kingfisher Airlines’ Ravikant Sabnavis shared their views on partnerships and drew analogies with marriages and loyalty.
It is one of the most talked-about international partnerships in recent times. Finally, CBS, the international media giant that gave shows like the ‘CSI’ series and sitcoms such as ‘Big Bang Theory’ and ‘How I Met your Mother’, is finally in India. And the partner is Reliance Broadcast, which by no means is a small scale or “safe” player. When the two come together, the expectations are sky-high. And perhaps that was the reason that a Hindi GEC missing from the first set of announcements was a tad disappointing.
Jharkhand is emerging as the next battlefield for Hindi dailies. The state has been witnessing the launch of quite a few new editions. The latest to join the bandwagon is Dainik Bhaskar, which launched its Ranchi edition on August 22, 2010. The paper has competition from players like Hindustan, Prabhat Khabar and Dainik Jagran in this market.
Recently-released ‘Peepli Live’ is a scathing satire on a serious subject like farmers’ suicide. What the movie has also done is shown a not too flattering mirror to what Indian media has become today. Swooping down as vultures in the race for breaking news, and also the marked divide and snobbery that exists in the English media for vernacular media.
The exchange4media Group is on course to recognise and felicitate achievers in the television news sphere at the Indian News Broadcasting Awards (INBA) 2010. The third edition of the INB Awards will be held on September 1 in Delhi. The distinguished jury, led by Jury Chairman Vinod Mehta, came together in Delhi on August 21 to deliberate on the shortlists for the INB Awards.