Hill Road Media has produced a 15-minute radio show, which is being broadcast daily in over 7,000 schools in Uttar Pradesh. The main themes of the show revolve around health, nutrition, hygiene, education, gender equality, child rights, and the importance of a good learning environment.
RP Techvision India Pvt Ltd has appointed Percept Out-of-Home once again to execute an outdoor campaign for their computer brand, Chirag. The campaign, which had commenced in Kolkata in May 2010, was successfully rolled out till August.
Western Railway has invited sealed tenders under the ‘two-packet’ system for licensing out ad rights for display of advertisements through hoardings at Shastri Bridge, Indore within the Railway premises. The contract shall be awarded for a period of five years and EMD has been fixed at Rs 70,000.
Soumya Acharya has been roped in as a Consultant in the buying resource department at ZenithOptimedia. Acharya is reporting to Navin Khemka, Senior VP, ZenithOptimedia. His last stint was as Senior Investment Director with Maxus, where he had worked for four and a half years.
Bharti Airtel has bagged the BCCI bid for series sponsorship rights for the period 2010-13. As per media reports, Bharti Airtel will be shelling out Rs 3.33 crore per game. The deal was finalised after a meeting of BCCI’s marketing committee on August 20, 2010.
“I hate to be part of the rat race, because even if you win it, you will still be a rat. We want to grow ourselves into an organisation that will proudly be making more brands and will be linked up with successful stories. That will be the biggest achievement for us. Also, in the next five years, we want to establish An-yahh!! as the world’s first art brand and set up the chain of retail stores across India,” says Asheesh Sethi, President, Noshe Oceanic Pvt Ltd.
Big guns from the world of Indian marketing are imparting their expertise with the working executives and future generation of entrepreneurs at the first Pitch Marketing Academy workshop. The Workshop is being held in Delhi on August 21, 2010 and is presented by Hindi daily Dainik Jagran.