It is learnt from sources close to the development that Praveen Sharma, the COO of Madison Media Plus has quit. It is also learnt that he will be replaced by Ashish Singru who moves from Microsoft, USA.
The Nagar Parishad Ganganagar, Rajasthan, has invited for offers through auction-cum-tenders for leasing out advertising rights on different outdoor media properties. The media properties being offered include 38 hoardings and 25 kiosks.
The office of the Cantonment Board, Meerut, Uttar Pradesh, has invited different tenders for installation of hoardings, unipoles, IHPs, kiosks and display of wall paintings, banners and sun packs on a license fee basis. The contracts shall be awarded for a period of one year. The EMD required for these tenders range from Rs 10,000 to Rs 1 lakh.
The Delhi Transport Corporation (DTC) has invited tenders offering two-year rights for display of ads on 135 newly constructed or under construction modern stainless steel bus queue shelters lying under the Common Wealth Games 2010 zone on an ‘as-is-where-is-basis’.
RK Swamy BBDO continues to stir emotions in the latest ad campaign as part of ‘The Complete Man’ series for Raymond Textiles. After showing hie sensitive side to his family, spouse, teacher, even pets, the new campaign sees ‘The Complete Man’ extending his caring attitude to the community around him.
As per the latest RAM data, Radio Mirchi continues its dominance in the afternoon and night slots in the Mumbai markets. However, the evening slot is led by Red FM.
Taking the concept of product integration forward, Cartoon Network has co-produced an animated film with Animasia, titled ‘Balla Bowl’, wherein Centre Fruit, a product from Perfetti Van Melle, has been integrated into the film’s storyline.
JWT India has finally got its creative house in order. Adrian Miller’s appointment as CCO in Delhi and Tarun Chauhan returning as Senior VP & Managing Partner in Mumbai has certainly given a great fillip to the agency that has seen a not so active year in 2009. Add to that, Airtel is expected to soon consolidate its entire business with JWT Delhi, and that only further indicates an action-packed year ahead.
Diageo India Pvt Ltd, maker of well-known alcoholic drinks brands, has called for a BTL (below the line) pitch for its vodka brand, Smirnoff, in India. The pitch, which was called in the first week of July 2010, aims to choose a BTL agency that can carry activation tasks for the brand on a pan India basis.
MTS India, the CDMA mobile telephony service from Sistema Shyam Teleservices Ltd (SSTL), has put is media mandate on review. There were no official comments from the company at the time of filing the report, but industry sources informed that the review, which is a part of the company’s processes, had already begun. The incumbent on the business is MPG.