Date-wise News
Print is here to stay for another 20 years: DD Purkayastha
Publicis Omnicom Group is a merger of 'unequals': Sir Martin Sorrell
Partha Rakshit elected as ASCI Board Chairman
Print is here to stay for another 20 years: DD Purkayastha
GST & tax measures play a crucial role in e-commerce: Sundeep Malhotra
Consumer word-of-mouth has become more critical than ever
Make your message the medium: Industry gurus
Ogilvy & Mather to acquire majority stake in PennyWise Solutions
"There is massification of everything, as opposed to customisation"
WPP Chief's 10 key takeaways from the dynamic media landscape
Google & Amazon are the most effective new media companies: Sir Martin Sorrell
Xenium Digital launches digital lab
Times Internet launches Expresso to add value to digital marketing
Micro segmentation is a must in youth marketing: Aditya Swamy
Fred Cook, Chief Executive Officer, GolinHarris
The PR industry is evolving from being a media relations function to a strategic marketing and communications discipline. Our work is much more complex than what it used to be, which is why we are moving from being generalists to specialists. It is no longer possible for one person to be good at every aspect of communications, which is the rationale for our G4 redesign. We have moved from a vertical hierarchy of generalists to four communities of specialists. We still have a long way to go. But that is the future.