OTOAI hands digital mandate to Internet Moguls Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website Shree Lahiri May 1, 2012 9:00 PM
ZenithOptimedia to deliver ‘Live RoI’ The objective of the new proposition, Live RoI, is to provide real-time solutions to clients Deepika Bhardwaj May 1, 2012 8:24 PM
Blue Digital Media launches incubation centre for start-ups The digital marketing company has allocated Rs 5 lakh for Q1 FY13 and is looking to invest in about four ideas in the first year of operation of the centre Shanta Saikia May 1, 2012 8:23 PM
Bang in the Middle enters advertising world Started in 2011 as an in-house creative division of iYogi, Bang in the Middle today announced that it is now an independent agency Pallavi Srivastava May 1, 2012 8:21 PM
Guest article: The new and improved Goafest Vinod D’Sa, Creative Director, Saatchi & Saatchi, Mumbai gives a first-hand account of the new happenings at Goafest 2012 Vinod DSa May 1, 2012 8:18 PM
Guest article: The new and improved Goafest Vinod D’Sa, Creative Director, Saatchi & Saatchi, Mumbai gives a first-hand account of the new happenings at Goafest 2012 Vinod DSa May 1, 2012 8:18 PM
Restructuring at Colors The channel has reorganised its programming team with weekend & weekday focus. Sales team is restructured on the basis of clients & markets e4m Desk May 1, 2012 8:03 PM
What went behind Gillette Mach 3’s W.A.L.S? In the e4m series, MediaCom Global Award Winners, this week the deliberation is on Gillette’s Women Against Lazy Stubble... e4m Desk May 1, 2012 8:02 PM
Disney appoints Design Stack as creative agency Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels e4m Desk May 1, 2012 7:52 PM
Enamor appoints Madison Media as its media AoR Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media e4m Desk May 1, 2012 7:49 PM
Lintas Initiative wins Meritnation’s media mandate Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media e4m Desk May 1, 2012 7:10 PM
Zee News launches water awareness campaign Zee News set up the second edition of its ‘Saaf Pani Swastha Bharat’ initiative to draw attention to the issue of water crisis e4m Desk May 1, 2012 1:14 AM