The VP – Corporate Affairs, Walmart Hong Kong talks about his new book ‘Daddy’s Logic’ and how it can help people ‘Dream big, but do bigger’
From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively
There is no ‘kahaani’ in the TVC, say creative heads, who feel that though the build-up is fine, the ad soon disintegrates into the bizarre zone
Based in Mumbai, Shin’s key mandate is to provide strategic direction for Star CJ’s long-term India growth plans
Mobile’s share will be 9.5 per cent of the digital ad pie in 2013, says the Pitch-Mindshare Digital Report
The agency conducted a cleanliness drive with the help of New Delhi Municipal Council & New Delhi Traders’ Association