Rajeev Rakshit joins McCann Delhi as GM
He joins McCann from Saregama where he was Head – New Initiatives
Date-wise News
Know Your Cannes Juror: Sneha Iype Varma
Balancing act between partying and judging – Sneha Iype Varma, Jury Member of Film Craft Lions, on five things she is looking forward to @Cannes
Know Your Cannes Juror: Sneha Iype Varma
Balancing act between partying and judging – Sneha Iype Varma, Jury Member of Film Craft Lions, on five things she is looking forward to @Cannes
Know Your Cannes Juror: Nadia Chauhan
Drenching in creativity – Nadia Chauhan, Jury Member of Creative Effectiveness Lions, on five things she is looking forward to @Cannes
Know Your Cannes Juror: Nadia Chauhan
Drenching in creativity – Nadia Chauhan, Jury Member of Creative Effectiveness Lions, on five things she is looking forward to @Cannes
Adidas among TBWA entries at Cannes Lions
Other entries sent by TBWA to Cannes Lions include work done for MKV Households, Yatra Online and Imagine Retail Stores
Adidas among TBWA entries at Cannes Lions
Other entries sent by TBWA to Cannes Lions include work done for MKV Households, Yatra Online and Imagine Retail Stores
Facebook says its ads have strong impact
A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline
Four Quarters wins Dainik Bhaskar biz
Four Quarters has bagged the creative mandate of Dainik Bhaskar Group’s online news portal
Amar Ujala MQ 2012: Mohit Joshi, Suresh Balakrishnan to test Delhi
Doing the honours as quiz masters for Delhi regionals are Mohit Joshi, MD, MPG India and Suresh Balakrishnan, CEO, Lintas Media Group
ESS, Al Jazeera ink cricket rights deal
As part of the deal, ESPN STAR Sports has granted Al Jazeera Sport rights to broadcast live cricket content in North Africa & Middle East
JWT buys stake in Hungama Digital
The new entity will be a full service digital agency specialising in digital marketing and social media solutions
India to be fastest growth mkt for mobile internet: PwC
Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016
Indian journalist named Elizabeth Neuffer Fellow
Priyanka Borpujari, an independent journalist based in Mumbai, is the eighth recipient of the annual fellowship
Vizeum wins media duties of Veev
Veev plans to ramp up its retail presence in the country and the appointment of Vizeum is in line with this strategy
The New Indian Express re-launches web avatar
The new website has a recognisable similarity to the look and feel of the print edition
Pitch CMO Summit South edition on June 19 & 22
Kiruba Shankar, Neeraj Moorjani, Harkirat Singh, among many others to speak at Pitch CMO Summit South edition, to be held in Hyderabad and Chennai
Pix’s summer blockbuster gamble
Pix is revamping its prime time slot to tap the summer vacation viewership. The channel is chalking out a digital strategy to increase audience connect
Sony to spend Rs 90 cr on Vaio marketing
Sony is planning a multimedia brand campaign that will leverage television, print, cinema, outdoor, shop-front, and web platforms
Know Your Cannes Juror: Abhijit Bansod in Design Lions
Looking at design in the age of digital – Abhijit Bansod on five things he is looking forward to @Cannes
Sony inks deal to buy out minority shareholders in Multi Screen Media
Sony Pictures TV is set to acquire 32% shares in Multi Screen Media (MSM). The agreement, expected to conclude in Dec 2012, will bring SPT’s interest in MSM to over 94%
<b>Muralikrishnan B</b>, Country Manager, eBay India
We prefer to focus on internet and social media marketing all year round as it targets the online user and helps convert them to online shopping. For eBay India, we recently launched our integrated marketing campaign ‘Want it. Get it’, which includes a series of TVCs where eBay is positioned as a ‘want satiator’. Along with that, we have also rolled out multi-media and OOH campaigns.