Arshiya Khullar
arshiya.khullar@exchange4media.com
@Arshiya Khullar
Authors
PR needs to adjust to new age of participative democracy: Dilip Cherian
Social media has led to a real time use of democracy - both in the corporate sector and the government, says the Consulting Partner, Perfect Relations
In a bid to recapture losing ground, Nokia launches low cost phone
To fight increasing competition from low cost Android devices from Samsung & Micromax, Nokia launches Asha 501
"India has yet to make the transition to the 'connected space'"
In India, traditional advtg is still growing. Here, digital is a small part, it is not mainstream, says Nikesh Arora, SVP & Chief Business Officer, Google
"Along with performance and delivery, OOH needs respect"
At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage
Marrying digital with OOH
The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide
Marketing is a performance art: Shafalika Saxena
Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas
MEC simplifies associative mktg with Partnership Intelligence
MEC’s Shweta Singh demonstrates how the research based tool allows marketers to make a more informed selection of sponsorships & associations
Exclusive club for marketers ‘The CMO League’ launches in India
An exchange4media initiative, The CMO League is a platform for effective dialogue for industry leaders. It was inaugurated in Delhi yesterday
LK Gupta resigns from LG Electronics
LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media
LK Gupta resigns from LG Electronics as Chief Marketing Officer
LK Gupta, who leaves LG Electronics after a stint of five years, has confirmed the development to exchange4media
Simply throwing data isn’t enough: Max Hegerman
“Companies should utilise both the idea & the data so that consumers can feel positively about brands,” says the SVP & Head, Digital, JWT India Group
Time to reconsider the 4Ps of marketing?
With advent of social, local & mobile, Zeus Unwired’s Rob Marston, Yoose’ Christian Geissendoerfer & Kaya’s Suvodeep Das on new age mktg tools
Mobile cannot be a standalone tool: Ashutosh Srivastava
The CEO, Global & Emerging Markets, Mindshare believes that mobile should be integrated across paid, owned and earned media
“Social media is a converging point for all medium”
Social provides an opportunity to build connectivity between all engagement modules, say industry experts
“Digital mktg has rendered traditional mktg obsolete”
There is an imperative need to move beyond Kotler’s 4 Ps of marketing to an engaging digital model, share industry experts
Sony to spend Rs 90 cr on Vaio marketing
Sony is planning a multimedia brand campaign that will leverage television, print, cinema, outdoor, shop-front, and web platforms