Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment
Social media can be a boon for the education sector. Students can learn, share and collaborate better with social tools, says Windchimes
The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’
Dentsu Inc has entered into an agreement with TapRoot India to acquire a 51 per cent stake in the Mumbai-based creative independent
While TapRoot can challenge Dentsu in a pitch, it is not impossible that the two would join forces to woo a client, says Agnello Dias, Co-Founder, TapRoot
Social provides an opportunity to build connectivity between all engagement modules, say industry experts
The agency to handle media duties for five ETV regional channels, namely, ETV Marathi, Bangla, Kannada, Gujarati and Oriya
LinOpinion has been selected for its in-depth understanding of the aviation industry, says Etihad Airways’ GM in India, Neerja Bhatia
More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign
The formal award of contract to The Nielsen Company will follow a process of legal due diligence
As part of his new profile Chakravarthy will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio
TRAI says that the amendment comes in wake of feedback from broadcasters and contention raised with TDSAT
The development comes in the wake of a competitive four-phased pitch process
Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds
While TapRoot has access to Dentsu’s scale & global expertise, Dentsu is a good fit for the agency also because TapRoot would be the brightest star of Dentsu’s overall creative offer