Shachi Tapiawala
shachi.tapiawala@exchange4media.com
@Shachi Tapiawala
Authors
It’s all about ‘Action’, says BlackBerry
A new TVC by BlackBerry showcases it as a brand that creates an urge amongst individuals to get things done
McDonald’s banks on TV to market new product ‘McEgg’
More than 50 per cent of the campaign budget is allocated to the TV medium; Leo Burnett is the creative agency behind the campaign
Motilal Oswal associates with YRF to promote TVC
Motilal Oswal’s latest TVC, based on ‘research-based investing’, is currently playing in cinemas in 11 cities with Yash Raj Films’ Ek Tha Tiger
Cricketers to promote sanitation with WASH United
Ajinkya Rahane, Abhishek Nayyar, Paul Valthaty, Umesh Yadav & Parthiv Patel to support WASH United’s ‘Nirmal Bharat Yatra’
Titan Eye’s new TVC brings in affordability positioning
The TVC has developed brand connect and is simple but the delivery falls a little short when it comes to creativity, say industry experts
Red Chief ropes in Prabhu Deva to direct ‘filmi’ TVC
The commercial features brand ambassador Virat Kohli. It was executed by Primetime Communications
Selling ‘happiness’: Does the proposition still work?
While various brands are banking on the ‘happiness’ quotient, does the thought still resonate with the Indian consumer?
18 Again salutes women power
Curry Nation has designed the TVC for 18 Again, a vaginal tightening product. It depicts women empowerment as that is the essence of the brand
Celebrate small occasions with Shots, says Cadbury
The new TVC for Cadbury Dairy Milk Shots is created by Ogilvy India; it features filmmaker Anurag Kashyap
Zomato uses crowd sourcing for new TVC
Zomato’s TVC ‘The last wish’ saw participation from amateur videographers to ad agencies through its ‘20toMillion’ initiative
Everest completes first campaign for Parle Wafers
Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch
'Strong foundation' missing in Tata AIA's latest campaign
Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts
Which way will young India swing?
While Fastrack believes in the concept of ‘Move On’, Helix promotes ‘Wasting Time’
TapRoot helps Bombay Times reinforce glamour image
The maiden TV commercial is part of an elaborate multimedia campaign that will also be extended to other city editions, including Delhi and Kolkata