dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, etc
Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre
The new agency, that will be mandated for IRS 2013-15, will be announced in August 2012
The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board
Varkey will also continue in his existing roles of Station Director Bangalore and National Marketing Head
Global is promoting Kya Super kool Hain Hum through OOH, digital, PR campaigns, direct mailers and SMSes
Social media can be a boon for the education sector; students can learn, share and collaborate better by availing social tools, says Windchimes
Parle Wafers rolls out two TVCs created by Everest Brand Solutions. The agency had won the business last month, post a multi-agency pitch
Rashmi Berry is responsible for building and establishing the ‘HomeShop18’ brand across the business verticals of TV, web and mobile
Ankur Bhartiya, Sr Vice President, Lintas Initiative Media is moving to Vizeum India as EVP, say industry sources
The software, Celebritix, will allow brands to evaluate and select celebrities for endorsements and film tie-ups, based on the celebrity-brand fit
Adds premium channels BIG CBS Prime and BIG CBS Love to its bouquet, with plans to further expand
To expand its footprint in non-metros, National Duniya is gearing to launch its second edition in Jaipur. The paper is already present in New Delhi
The partnership will enable app monetisation for Vodafone’s developers targeting app distribution through its VStore
Bachchan has been specially invited to be part of the London Olympics 2012 and will be carrying the torch on July 26 in Southwark at 10:30 am.
Barbie has introduced tennis player, champion gymnast and trackstar dolls to pay tribute to women athletes at the London Olympics 2012
For a country to progress, its children must be well educated, says Prabhat Khabar Chief Editor, Harivansh
The agency has made four key appointments across its Delhi and Mumbai offices