With social media marketing, film marketers are able to build conversations, content and communities, says the Chief Executive Officer of Ignitee
Noshe Group bags creative duties of JK Lakshmi Cement, Jagatjit Industries, Radisson Hotel, Logix and USA Univquest
NEC has solutions that cater to a wide audience across verticals, including hospitality & retail, Govt. & infrastructure, telco & SME, among others
In India, traditional advtg is still growing. Here, digital is a small part, it is not mainstream, says Nikesh Arora, SVP & Chief Business Officer, Google
Built around a unique data-fusion algorithm developed by the professors and researchers of MICA, MIMI provides a composite & granular market view
Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies
IBF has sent a diktat to all channels to not run ads based on gross amount ROs. Except regional channels, all channels are expected to follow suit starting today
Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India
The latest campaign, executed by VivaKi, spans across 34 cities and involves using 300-plus outdoor touch-points
Cricket fans can listen to live running commentary of 33 select Pepsi IPL 2013 matches over AIR’s National Channel & FM Gold Network in English & Hindi