Social media has led to a real time use of democracy - both in the corporate sector and the government, says the Consulting Partner, Perfect Relations
Read all the people movements and developments that made it to the headline last week
Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry
In a disruptive first, Channel [v] will be renamed as Engage TV during its prime time youth slots to promote ITC’s deodorant brand Engage
There’ll co-exist two clusters of full service agencies – one with a media agency at its nucleus & the other, a creative agency, says the CEO of Lowe Lintas & Partners
The Aidem team has a good understanding of the Indian advtg market & we believe they’ll help us connect better with our advertisers, says an official from the Marathi news channel
Faking News will remain as a standalone entity, and Founder Rahul Roushan will continue to be its editor
Pawar has been appointed Director, CCO, South Asia; Sinha is Director, Chief Strategy Officer, South Asia; and Srivastava is Director, Marketing and New Business, India
Managing Partner Partha Sinha will take up a new position at Publicis Worldwide as South Asia Head of Strategy. Sharma will step up to be Head of Planning at BBH India
The company has in the interim realigned the internal senior marketing resources to manage the marketing of its various business verticals
After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers
The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)
Editor Indrajit Gupta, Managing Editor Charles Assisi, Executive Editor Shishir Prasad and Director of Photography Dinesh Krishnan have been asked to quit
Integral PR’s Sharif Rangnekar adjudged PR Professional of the Year; communication veteran Irfan Khan conferred with Lifetime Achievement Award
We will expand to markets where it makes business sense to us. The business sense works in two ways – the market itself is an attractive market and from the auction point of view it makes sense. Sometimes some markets are important from a geographical proposition that we give advertisers. For instance, Punjab is an important market, UP is a potent market, Kerala is an important market.