“Small things that are engaging, catchy & create an experience can drive the OOH industry to new heights,” says the COO of DDB Mudra Group
With Indians increasingly spending time out of home for work, leisure & shopping, OOH is a very imp tool for marketers, says Hanneli Slabber of South African Tourism
Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts
The APAC region is seeing the move of OOH from static to digital; technology & mobile are ensuring greater interaction, says Adam Hyslop of Kinetic Worldwide
Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction
Darda, the Director of Lokmat Media & wife of MP Vijay Darda left for heavenly abode on March 23. She was suffering from cancer
Rai was suffering from Leukemia. He is survived by his wife and two daughters
McCann Worldgroup India won a Silver and a Bronze, while Leo Burnett India bagged a Silver at the 49th International ANDY Awards
The Founder & MD of Milestone Brandcom has always believed in the OOH platform and feels it can be used as a standalone media in a brand’s comm plan
Late Prakash Rao set up Prakash Arts in 1962. Today, it has emerged as the second largest outdoor publicity firm in the country
Founded in 2006, LiveMedia has pioneered the concept of ‘captive audience networks’ in India. It is one of the largest networks in India and spans over 2900 locations
The book has claimed the #1 spot on the Nielson Bookscan non-fiction bestseller list. It has also been at the #1 spot on the Crossword Bookstores top ten list
Desai would actively contribute towards developing and restructuring Mindshare’s business consulting offering for clients in west region