Abhinav Mohapatra
abhinav@pitchonnet.com
@Abhinav Mohapatra
Authors
Dainik Jagran’s Arun Singh joins National Duniya as Chief GM
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
"There is more to media & entertainment than the current scope"
The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference
Mapping the need for talent in television media
Media experts stress on the need for ideation rather than merely skills to strive ahead in television media, while sharing their views at the IMPACT Careers 360 Conference
PR needs to put its money where the clients are: Experts
In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts
Digital should not be the last few drops in a marketing mix: Experts
Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet
How can OOH be more than a ‘last media’ for marketers?
Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts
Can the OOH medium be measured and monitored?
Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction
'BRETAIL', marketing the Volvo way
Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect
How Intel strategised with art through technology
Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect
Using entertainment to build a brand @Pitch CMO Summit
The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6
BOP is not about the farm but about sustainability: R Mukundan
Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals
"People need to be on digital for ideas & engagement"
Rediff’s Ajit Balakrishnan draws parallels between the textile revolution of the past & today’s digital revolution to state how information impacts mktg
Anand Kripalu to reveal what makes Cadbury the most awarded advertiser
The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Pepsi’s new positioning high on the ‘Youngistaan’ brigade
The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment
Carlo Donati, Pankaj Rai @Pitch Analytics in Action
Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect
Volvo to spend Rs 15 crore on marketing this year
The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now
Marketers turn to technology to lure kids to books
Marketers need to maintain a balance between education and fun when it comes to products for kids