Various innovations have made it possible for brands to connect with consumers without fear of disruption, says the Chief Digital Officer of GroupM Global
Vserv.mobi will also offer free HTML5 creative services to allow marketers to discover the mobile medium
Experts predict that decline in auto sales is just temporary and to hold ground in the increased clutter, ad spends by auto makers will not be curtailed
From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues
While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
Aiyer has been made VP and Marketing Head. She will oversee all mktg verticals of the JV – both consumer & trade
The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective
Hindustan’s expansion initiatives, combined with a focus on cost optimisation, continue to yield encouraging results, says Shobhana Bhartia, Chairperson, HMVL
The 360-degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. e4m is a media partner for Portfolio Night 11
The new vertical focusses on inculcating design & video in various marketing strategies & will leverage the opportunities for branded content on video
The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM
Ghoshal will be based in Mumbai and will report to Senior Vice President and Branch Head, Anjana Devraj. His last stint was with Pickle Lintas
Network18 and TV18 have reported strong operating performances for FY13. Network18 cuts operating losses by 87% from Rs 296 cr to Rs 39 cr in FY 13
DDB Remedy launches in India through DDB Health & Lifestyle & will harness the inherent talents of digital, CRM, branding, experiential, media within the group
Acc to Havas Media Group, it will now offer its clients improved methods of collecting, organising & using data to drive business insights & marketing engagement
The win comes on the back of a multi-agency pitch. The account is estimated to be worth around Rs 25 crore in the inaugural year
Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet