Jagran Group launches coffee table book on shrines of Bihar
Titled ‘Sufiya-e-Bihar’, the 148-page book features more than 55 shrines from across the state and is priced at Rs 1,200
Date-wise News
MEC India appoints Ajit Gurnani as Head - West
Prior to this appointment, Gurnani was with Mindshare, where he was Principal Partner – Client Leadership on the Aditya Birla Group AOR
Teamwork Communication to lead Hero Cycles & Hero Motors’ PR drive
Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process
Dainik Jagran’s Arun Singh joins National Duniya as Chief GM
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Dainik Jagran’s Arun Singh joins National Duniya as Chief GM
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Swipe Telecom appoints Metigon Enterprises as its PR agency
The Swipe account moves from Ketchum Sampark, which serviced the account for close to a year. Metigon was selected following a multi-agency pitch contested by PR agencies
Webchutney appoints Benny Augustine as Director - Finance
Augustine was previously working as VP, Finance with Contract Advertising. He has over two & a half decades of experience in various commercial functions
Concept PR forays into CSR consultancy
Concept PR has announced the launch of its CSR wing, called Concept Community Relations, which is headed by BN Kumar, Executive Director, Concept PR
Viacom18 & Amagi partner to enable HUL micro-target comm in each region
Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon
Digital sector continues to see hiring amid tough economic conditions
With brands becoming more and more digital-savvy to reach out to the TG, save costs & build mktg innovations, this is one sector that holds promise for media professionals
Listed media companies show positive growth in Q1 FY14
From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum
OTAs & tour operators market aggressively to target the Indian on the move
From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped into action to serve the new Indian traveller
NBA urges TRAI, MIB to delay 10+2 ad cap implementation
The NBA has maintained that news channels will incur revenue losses exceeding Rs 500 crore if the ad cap is implemented at this stage
"Wait & watch and traditional mindset hampering investment in digital mktg"
Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies
Lava has increased marketing budgets by 100% over last year: Tarun Verma
The brand has a budget of more than Rs 60 cr for FY 13-14; 50 per cent of it will be spent on TV, while majority of the rest will be allocated to BTL & digital, shares the DGM Marketing of Lava
Viacom18 & Amagi partner to enable HUL micro-target comm in each region
Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon
What MVAS growth holds in store for marketers?
With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time
"Today's kids are far more democratic than they were before"
Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy