Date-wise News
Vivid: Fourth umpire – Trial by media
Prateek Srivastava bids adieu to Ogilvy & Mather
Real estate, BSFI, retail & auto dominate Delhi OOH
IPRCC Awards 2013: Lifetime Achievement Award for Irfan Khan
Awards are to celebrate, not critique: Cannes Lions juror Akshay Kapnadak
Top GECs seek to hike ad rates to offset 10+2 ad cap impact
IPRCC Awards 2013: Sharif Rangnekar is PR Professional of the Year
Ashish Khazanchi to quit Publicis Ambience
IPRCC Awards 2013: Madison PR adjudged PR Agency of the Year
Deal or no deal?
"If we do not embrace digital, PR will go out of fashion"
PR needs to put its money where the clients are: Experts
Awards are to celebrate, not critique: Cannes Lions juror Akshay Kapnadak
Max integrates live tweets with ‘Jab Tak Hai Jaan’ TV premiere
Getty Images strengthens its leadership team in India
Da Vinci Media appoints Mohit Anand as Country Manager for India
Investors Clinic assigns creative duties to Landscape Outsourced Mktg
2-min video: “Sportscasting will be good for revenue generation”
Arun Rajamani, General Manager, Consumer Business, Sify Technologies
The current internet penetration at 10 per cent offers huge potential for growth. At the same time, there is an increased complexity due to different OS, devices and languages. While this lends obvious attraction to an advertiser, it will be a challenge to understand these complexities and offer consistent experience across all these variables and derive optimum value from all these options.