Co-Founded by Barun Das & Amit Tripathi, Cent Percent is an outsourcing advertising sales organisation, with focus on regional & niche TV brands
It is imperative for TV to push quality content, merge digital with mainstream, shun old marketing techniques and go glocal
In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth
The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6
Experts stress on accountability in journalism, along with double & triple checking of facts, and minimal use of jargons
Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel
Justice Katju has been accused of the foot-in-mouth disease; but this time he cannot be blamed for his opinion on Narendra Modi, says Annurag Batra of e4m
The Award identifies and celebrates those individuals that have had a positive impact on the environment and society as well as their business
The initiative replicates online shopping experience into more refined, physical store environment & integrates traditional approach of touch & feel
The brand has taken a minimalist, no-frills approach to packaging & design to connect with women who make informed decisions
The multi-agency pitch is currently underway in New Delhi. The winning agency will get an opportunity to work with all the brands within the RBNL portfolio
Modern marketers must learn to master the new channels of mktg built on technology platforms or perish, cautions Alyssa Altman, VP, SapientNitro
Grasshoppers to handle the creative mandate for Golf Country project. The agency won the account post a multi-agency pitch
While print media is giving way to digital in the West, it is firmly ensconced as the media of choice, especially in the Indian Sub-Continent, say experts
From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show
If you love what you do and you build it, margins eventually come. Everything is about geography and technology. Geography is easier to figure out but technology is not. It is very difficult to put your money on something because it is possible that what looks good one day, may not look as good the next day. That said, a company such as WPP is in a very interesting position because the more complex this ecosystem becomes, the more important our role becomes.
There has to be concerted efforts on part of the government, the regulator, MSOs, cable operators and broadcasters to quickly map out which of the 38 cities are doable and which are not doable, as it is better to postpone the date in those cities that are not doable instead of doing half-baked digitisation. My personal expectation is that of the 38 cities, digitisation will happen in about 25 cities.