Neuroscience can throw light on changing consumer behaviour, magazine readership patterns & effectiveness of advertising through this media
DDB Mudra Group Creative Directors Ashish Phatak & Aman Mannan to drive the Tribal DDB creative mandate. Satish Sethumadhavan joins as CD
Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals
“By March 2014, we plan to expand our presence to the top 10 cities so that we can offer our clients a pan-India reach for their sampling needs,” says Dhruv Kalra, Director, Go Try
The CMO of Groupon India talks about internet being an effective tool for marketers and how non-online companies are spending more on digital
The award has been given in recognition of Johri’s impactful strategy in establishing Discovery as the leading non-fiction media company in the country
According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing
Media is quite lopsided in the presentation of news, views and reviews from the Northeast, says Annurag Batra of exchange4media
Publishing brands should realise that one content strategy will not work if integration of media is on their agenda for distribution, say experts
To ensure media pluralism, it is felt that reasonable restrictions may need to be put in place on ownership in the media sector, says TRAI
Industry experts call for an overhaul in magazine licensing in order to deliver flexibility and authenticity simultaneously
Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM
Cost discipline is necessary for publishers for a sustained profitable model; as GDP shrinks, so does magazine advtg, says Gruner+Jahr’s Dr Torsten-Jörn Klein