Mid-Day dons a Cadbury avatar for ‘Subharambh’ of 2011
Mid-Day hit newsstands in Mumbai and Delhi markets with a ‘Meetha’ innovation on January 3, 2011.
Date-wise News
Cocoberry to spend Rs 2 cr on BTL & OOH; calls for pitch
Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.
Entries now open for first ever exchange4media OOH Advertising Awards
Entries are open now for the first ever exchange4media Out-of-Home Advertising Awards. The last date for receiving entries is January 21, 2011.
BIG CBS appoints MEC as its media AOR
It is learnt that BIG CBS Network Pvt Ltd, the joint venture between Reliance Broadcast Network Ltd (RBNL) and CBS Studios International, has appointed MEC to handle its media duties.
McCann Erickson kicks off 2011 with 4 new businesses
The agency has bagged four new businesses – ACC Cement, Britannia Dairy, Pondicherry Tourism and Parx from Raymonds Group.
Aidem Ventures ropes in M Suku as Executive VP
Aidem Ventures has appointed M Suku as EVP, reflecting the company’s expansion into new emerging media, markets and verticals.
Starcom MediaVest Group to launch LiquidThread in APAC
In a move to better capitalise on changing consumer behaviour driven by technology and social media and to deliver more effective human experiences through content, Starcom MediaVest Group (SMG) has announced the launch of digital-led LiquidThread in APAC. The newly formed unit is geared to create and sequence content across every screen to advance marketer goals.
Noorings: Mirror, Mirror on the Wall, Will 2011 be another Ball!?
Oh yes! Call me a diehard optimist, or the impact of a New Year memo from e4m Group’s top boss, but I am kicked about 2011 and all the fun it would be for media service brands, media industry and ‘digital’ with ongoing evolution of definition.
Oral hygiene print ads dip 10 pc during Jan-Nov 2010: AdEx Analysis
A 10 per cent decline in print advertising of the oral hygiene sector was seen during January-November 2010, as compared to January-November 2009. Vicco Laboratories ruled among oral hygiene brands in print. Vicco Vajradanti Tooth Powder was the most advertised new brand.
Our focus in 2011 is to bring a variety of content for our viewers: Shruti Bajpai, HBO Asia
“The year 2011 is going to be a very important year for us. Our focus this year is to bring a variety of content for our viewers, thus we have tied up with more than 13 new independent studios and movie companies, while continuing with our old partners,” says Shruti Bajpai, Country Manager - South Asia, HBO Asia.
Rewind 2010: The top advertisers in TV, print and radio
exchange4media Group, in association with AdEx India, a division of TAM Media Research, brings the top advertisers of 2010 in television, print and radio as part of the ‘Rewind 2010’ special coverage. The data is for the period January-November 2010.
Rewind 2010: Marico’s Saugata Gupta on the year gone & trends ahead
How does a Chief Executive view the marketing function and the advertising domain in India? Saugata Gupta, CEO, Marico Consumer Products, shares his observations with exchange4media…
Rewind 2010: As an eventful year/ decade closes, and another begins...
Looking ahead is always a wonderful thing, but glancing at the rear-view mirror helps in staying on course. The exchange4media Group’s year-ender, ‘Rewind 2010’, encapsulates the big highlights of 2010 and brings out expert opinions on what lies ahead.
Aaren Initiative wins Nokia OOH business
Following a multi-agency pitch, Nokia India has assigned its OOH media planning, buying and implementation duties for the year to Aaren Initiative, a Lintas Media Group subsidiary.