Neo Sports has decided to award the media mandate to GroupM's Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
After having unveiled a new brand identity, NewsX, soon to be IMN News (Independent Media Network) has appointed MPG as its media agency of record. MPG won the business after a multi-agency pitch, which commenced a few months back. IMN News officials have confirmed the development to exchange4media.
Zodhita Health Solutions Pvt Ltd, the India operations of Zodhita Inc, USA, has announced the introduction of its Zuska range of personal products in India. The range will consist of deodorant and antiperspirant sprays, deodorant sticks, foot sprays as well as deodorant soaps.
It is a tradition that has strengthened the bond between the advertising agencies in India. For the past 19 years, 16 of the top advertising agencies from India have been vying for the top slot at the annual Media TransAsia Cricket Tournament.
“Brand Del Monte has 118 years of heritage and is a globally renowned food and beverage brand. We create products that are in accordance with consumer taste and preferences. To differentiate ourselves from the competitors, we make sure that we offer innovative products and a 'never before' product experience in each of the four product categories that we operate in,” says Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd.
Digital marketing company Ignitee Digital Solutions has promoted Shankar B to Chief Operating Officer. In his new role, Shankar will be reporting to Atul Hegde, CEO, Ignitee Digital Solutions, and take charge for both the India & the middle-east operations. Prior to this, Shankar was National New Business Director.
Neo Sports has decided to award the media mandate to GroupM’s Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.
Cinema is an audio-visual medium where the ad message is delivered in a larger-than-life format and in a clutter-free environment. With a burgeoning multiplex network, this medium can deliver a lot more. Qube Cinema Networks recently launched a currency designed to measure the value delivered by cinema in a given brand’s media plan. Arvind Ranganathan, CEO, Real Image, explains how this currency can work out for brands and media planners.
The new TVC for Pizza Hut encapsulates the dilemma of today’s youngsters when it comes to treating their friends. The whole point of the ad is to inform about the economical price range at Pizza Hut so that today’s youngsters don’t shy away from treating their friends out.
Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.
Anglo-Dutch consumer goods giant Unilever, owner of many of the world’s best-loved foods, beverages, home and personal care brands, will be conferred this year’s prestigious Advertiser of the Year award at the 57th Cannes Lions International Advertising Festival.
Two big news events dominated headlines over the last couple of days. Like a bolt from the blue, the truce and sense of collaboration between the warring Ambani brothers on Sunday, followed the very next day by the most insipid and boring presser by the Prime Minister, his first in four years. Sandeep Bamzai takes stock.
It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.
Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.
Public relations used to be about communicating key messages top-down along a vertical axis from corporations to a mass consumer audience by earning editorial coverage. Now, PR is also about stimulating conversations between stakeholders on a peer-to-peer basis, where brands are co-created horizontally. PR these days really stands for ‘Public Relationships’, where we apply our traditional skills with journalists to many more communities of interest. These days, we are increasingly becoming ‘digital storytellers’.