Prasoon Joshi, Exec Chairman & CEO, McCann Worldgroup speaks to e4m on the agency’s 2012 agenda, which includes developing alternate revenue streams
In extension to Media Manthan Award, samachar4media is organising a workshop on ‘Changing format of Hindi and regional media: prospect and crisis’
In extension to Media Manthan Award, samachar4media is organising a workshop on ‘Changing format of Hindi and regional media: prospect and crisis’
Indian agencies bring home 27 metals – 2 Golds, 12 Silvers and 13 Bronzes; DDB Mudra leads with 9 metals followed by Leo Burnett with 6 and McCann with 5
Pandey, the Executive Chairman and Creative Director of South Asia for Ogilvy & Mather India, will be the first person from the region to receive this distinction
The move comes in the wake of a multi-agency global pitch. Sony Ericsson’s media spends in India are estimated to be in the vicinity of Rs 40-42 crore