A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman of Inter-Governmental Panel on Climate Change (IPCC)
Published by Kungumam Publications, the monthly magazine is being heavily promoted through TV, radio, print, on ground events and samplings
Close on the heels bagging the new herbal drinking water brand from Serama Energy, What the Hell? has won the Andslite business post a multi-agency pitch
The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012
Big Magic’s new talent hunt show ‘Mele Ka Big Star’ will be offering an opportunity to local regional talent found in the small towns of UP, MP & Bihar
The digital company has re-launched its website, which offers access to more high-quality video content online and is now compatible with all devices
Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney
The 6th Dubai Lynx Awards has received a total of 2,037 entries from 17 countries. The awards will be given away at a ceremony on Wednesday, March 7
Internet is shifting towards a platform controlled by users as netizens decide what’s hot & what’s not, says Avijit Arya, Founder & CEO, Internet Moguls
DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011
InMobi’s Mobile Media Consumption Survey suggests India is far more mobile centric than developed markets in Asia and elsewhere
Air India has brought the Maharaja back to life in its outdoor campaign jointly executed by Laqshya Media, Graphisads, Midas, Pioneer Publicity, TDI
OMD is Agency Network of the Year in The Gunn Report for Media, Mindshare and Starcom follow. Coca-Cola is Advertiser of the Year. India ranks #5 in Countries
Uninor is leaving no stone unturned and no platform untouched as it goes about reassuring its various stakeholders & customers of continuing its services
Karnataka Lions, the Bangalore franchisee of the World Series Hockey, appoints Brandspk Communication | PR as its communications agency
With Malayalam content available to Indian users, Yahoo! India will now be available in five Indian languages to Indian users
World Series Hockey, which got underway from February 29, 2012, has got on board Vodafone and Seagram’s Imperial Blue as official sponsors
Whatever we do must bring in many viewers and if we bring viewers, we should bring in a lot of money too. I don’t believe in doing anything that loses money, that is just lazy strategy and bad business. But the sad part is that any incremental viewership doesn’t get aggregated right now.